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Hasbro Returns To Jurassic Park...Again

jurpark_logo.gif - 6240 BytesThe licensing announcements just keep a'comin'. Universal Pictures has announced that it has signed Hasbro as the worldwide master licensee for next year's Jurassic Park III, the same role the toymaker played in the first two dino movies.

Hasbro's lines will include boys' action toys, games, puzzles, plush toys and electronic items. The company delivered action figures with the original Jurassic Park in 1993 and released toy and game lines in 1997 for The Lost World: Jurassic Park

Universal said it will use a trio of creative themes for licensees and promo partners: Jurassic Park Authentic with factual information on dinosaurs; Re-Ak Attack, focusing on dinosaur vs. dinosaur action; and Site C, focusing on the film's location on a Costa Rican island.

Jurassic Park 3 is being directed by Joe Johnston from a story by Johnston and Jurassic Park author Michael Crichton.

[Posted 6/13/2000]


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