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Mattel Wants To Help You Be A Survivor
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 Fans of the wildly popular CBS television series, "Survivor," will soon be able to take all of the fun, adventure, and challenge of the hit prime time show home with them. Mattel, Inc.'s Games division announced that it has entered into a licensing agreement with CBS Consumer Products to produce a board game version based on the series. The "Survivor" game is due in stores in November, just in time for the holiday gift-giving season, and will retail at an approximate price of $19.99"The television show is quickly working its way into American pop culture, and we're thrilled to bring "Survivor" adventure to its fans across the nation," said Phil Jackson, vice president of Games & Puzzles, Mattel. "Fans will be pleasantly surprised to find how easily the format of the show translates into one fantastic board game, containing the same dynamics that keep viewers tuned into the extreme lifestyles and adventures of the castaways on a weekly basis." The "Survivor" Board Game puts players (castaways) on an island in a web of social rigors, strategy and survival. Each castaway will compete on both the team and individual level to reach the final goal of being the sole survivor on the island - the last player in the game. Castaways must "out wit, out play and out last" all other players who collectively make up the Tribal Council. Spaces on the board will tell you from which card pile to draw; "Out Wit," "Out Play" or "Out Last." Castaways will have to meet many challenges, riddles, test their knowledge and luck, and strategize. "Voting Cards" will be used to vote players out of the game one by one. Some may win immunity idols that could spare them from expulsion. The last player who is spared by the Tribal Council or who holds an Immunity Idol is the "SURVIVOR" and game winner. "We're excited to be bringing together this phenomenal television hit with an industry leader in board games," noted Ken Ross, Vice President, CBS Consumer Products. "CBS' goal was to find the best company to capture and successfully translate the excitement, strategy and game play of the Survivor television series. Mattel was by far the best partner to accomplish that." CBS's "Survivor" debuted May 31, 2000, beating out all other shows in its time slot. Last week, the show surpassed its earlier successes hitting a series high and establishing itself as the #1 game show of the summer. "Survivor" is watched by an average of more than 20 million viewers, hitting a series high on June 21 with 24.2 million viewers. "Survivor" has attracted the highly coveted adults 18-34 group, giving CBS its best time period performance in that demographic and adults 18-49 since 1987. CBS Consumer Products, a unit of CBS Enterprises, manages the worldwide licensing, merchandising and video activities for a diverse slate of properties from CBS Productions and King World Productions, Inc. Its video unit developes current and library titles for rental and sell-through, while its licensing and merchandising creates premiums, advertiser cross-promotions and other opportunities for its diverse product. Mattel, Inc. is a worldwide leader in the design, manufacture and marketing of family products. With headquarters in El Segundo, California, Mattel has offices in 36 countries and markets its products in more than 150 nations throughout the world. Fans of the series who don't want to wait until November for the game may want to check out the various merchandise available now at CBS' Official Survivor store. [Posted 6/30/2000]
  
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