WOODLAND HILLS, Calif. -- Aug. 1, 2005 -- Sick of plain old peanut butter and jelly? Funrise Toy Corp.® has put the one and only Dr. Dreadful™ back in the lab. Get ready to be a mad food scientist and create some disgusting goodies that are dreadfully delicious.

These gruesome munchies may look gross, but they taste great! With Dr. Dreadful's Freaky Food Lab™ and Demented Drink Lab™, kids can eat and drink everything they make with over 20 diabolically delicious experiments in each set.

"Food play has been around for hundreds of years, but not quite like this," says Arnie Rubin, president of Funrise. "Dr. Dreadful provokes imagination and creativity; the play pattern of this product line resonates with kids around the world. We are delighted to be associated with Neotoy, the original inventors of Dr. Dreadful."

"With a history of success, Dr. Dreadful is a complete play experience," comments Rick Gurolnick, co-owner of Neotoy. "And now you can link each set to build super sets for bigger and better play! You can make treats that really look gross, and really taste great -- it's pretty cool!"

Get started with Dr. Dreadful's Freaky Food Lab. Make goopy delicacies with an injector station and create your own assortment of gruesome gooey creatures. Mix your concoctions in a spooky skull bowl and watch edible Bubbling Brains grow! The Freaky Food Lab comes with a scrumptious assortment of food packets and experiment recipe cards to make the most hair-raising feasts possible, like Plasma Puddle Peels and Monster Skin.

Quench your frightening thirst with Dr. Dreadful's Demented Drink Lab. Your mouth will water as you whip up tantalizing beverages using taste tubes & flasks. You can stir together bubbling potions with a battery-operated air pump power station and brew terrifyingly tasty liquids with spine-chilling drink formulas, like a Blood Clot Cocktail.

Customize your Freaky Food Lab and Demented Drink Lab with additional lab links to create the freakiest spreads possible. Keep a fully stocked lab with the Drink Lab and Food Lab Booster packs and refill sets. With more shocking experiment cards and food packets, you will have loads of outlandish delights to choose from. You can use the Booster packs on their own -- for instant gratification or combine it with your Dr. Dreadful lab. Each booster pack also comes with additional lab links to make an even bigger super lab set for more freaky and demented fun.

Dr. Dreadful Freaky Food Lab and Demented Drink Lab, for ages 5 and up, are available in August for an approximate retail price of $24.99 each. The Drink and Food lab booster pack assortments and the refill packs are also available for an approximate retail price of $14.99 and $5.99, respectively.

About Funrise
Founded in 1987, Funrise Toy Corp. is an adventurous innovator of superior toys and an industry leader in the manufacturing and distribution of the most popular children's toys. Simply put.... we create fun! In 2005, Funrise Toy Corp's core property portfolio of products encompasses many segments of the toy marketplace. Brands like Gazillion Bubbles®, Nylint®, Dr. Dreadful™, and combined with leading licensed power brands such as Tonka®, Disney(C), Scooby-Doo(C), Charlie and the Chocolate Factory and many more, make our product offerings diverse and full of fun for kids of all ages! Funrise has offices in Woodland Hills, CA, Hong Kong, United Kingdom, and France with additional showrooms in New York City and Bentonville, AR. The company is operated by its founder, Arnie Rubin, who also serves as Chairman of the Toy Industry Association (T.I.A.). Funrise Toy Corp's success results from its commitment to quality manufacturing, progressive marketing and a values-based corporate culture.