KBkids.com designers, web producers and writers conducted surveys and usability studies, participated in conference calls and held one-on-one meetings with KBkids.com shoppers before creating the new KBkids.com.

"Our goal is to provide the most convenient online shopping experience possible," said Scott Wilder, Vice President of Product Development forKBkids.com. "New special features and the addition of a variety of themed shops will provide ease of shopping for the first-time user while enhancing the shopping experience for our long-time customers."

"These new features combined with our ability to accept customer returns at more than 1,300 K-B Toys locations nationwide, establishes KBkids.com as the most convenient place to shop online for toys and popular kids' products,"added Wilder.

Highlights of the new design include:

VIDEO GAME DEPARTMENT

This fully stocked department offers everything gamers need for every major video game platform -- in one place. Each shop features consoles, accessories and an outstanding selection of games. KBkids.com is also one ofthe few places on the Web where customers can pre-order special Sony PlayStation 2 packages with three all-new games.

GIFT CENTER

A one-stop shop helps customers find the right gift at the right price.It features advice from Tina the Toy Mom, gift guides for every age group,video game reviews written by a teenage gaming whiz and the ability to shop byage, price or brand.

VENDOR SHOPS

Customers can shop stores dedicated to top toy brands such as Barbie,Fisher-Price and LEGO to fulfill their shopping needs.

ENHANCED SEARCH TOOLS

Customers can find exactly what the child in their life wants by searching individual departments -- or the entire site. Customized features let customers narrow their search by budget, child's age or manufacturer.

IMPROVED OUTLET

KBkids.com shoppers will be thrilled by the expanded selection of discounted toys, video games and software with savings up to 70% off brandname merchandise!

KBkids.com is an affiliate of Consolidated Stores Corporation, the operator of more than 1,300 K-B Toys Stores nationwide. KBkids.com combines the speed of theInternet with the convenience of returns at any "bricks and mortar" K-B Toysstore. The Wall Street Journal ranked KBkids.com "best overall" Internet toy retailer and Media Metrix named KBkids.com 12th most-visited e-commerce site during the 1999 holiday shopping season. KBkids.com offers thousands of toys, collectible toys, video games, software titles, videos and DVD's at great prices.

[Posted 8/30/2000]