Families Nationwide Have Cast their Votes and Selected their Favorite Toys of 2007

NEW YORK -- Dec. 4, 2007 -- Toy Wishes Magazine, The Ultimate Guide to Family Entertainment, is proud to announce the winners of the 2007 Ultimate Toy Awards, a program that invited the public to honor their favorite toy and children's entertainment products of 2007. Winners were selected in 21 categories and include Hannah Montana Singing Doll, Smart Cycle, Transformers Ultimate Bumblebee, and Guitar Hero III.

The Ultimate Toy Awards category nominees were all featured All Stars in the Holiday 2007 issue of Toy Wishes. The All Stars are selected by the Toy Wishes editorial board as the brightest, most innovative toys in over twenty different categories. The highly anticipated Hot Dozen list is chosen from these All Stars.

"We're really excited about the Ultimate Toy Awards winners. Chosen by the American public as their favorite products of 2007, this list represents some of the hottest items at retail right now," said Jim Silver, editor in chief of Toy Wishes. "These are the toys that consumers are clamoring for this holiday season."

"We always say, 'the hot toy is only hot if it's hot for your child'," said Chris Byrne, independent toy analyst and contributing editor to Toy Wishes. "While there is a lot of expertise and experience in our team, it's important for toy buyers to hear the voices of their peers as they make their choices. The Ultimate Toy Awards gives the people who are 'in the toy trenches' an opportunity for their voices to be heard and to participate in this process so everyone can play... and win."

Following are the 2007 Ultimate Toy Awards winners:

Favorite Action and Adventure Toy:

-- Transformers Movie Ultimate Bumblebee (Hasbro/Ages 5 years & up/ $89.99)

Favorite Activities Toy:

-- Crayola Model Magic Fusion (Crayola/ Ages 5 years & up/ $7.99)

Favorite Construction & Building Toy:

-- LEGO SpongeBob Squarepants: The Chum Bucket (LEGO/Ages 7 years & up/ $34.99)

Favorite Dolls & Accessories Toy:

-- Hannah Montana Singing Dolls and Pop Star Stage (Play Along/Ages 6 years & up/ Doll: $19.99 Pop Star Stage: $59.99)

Favorite Educational and Learning Toy:

-- Clickstart My First Computer (LeapFrog/Ages 3 to 6 years/ $59.99)

Favorite Electronic Entertainment Toy:

-- I Can Play Guitar System (Fisher-Price/Ages 6 years & up/ $99)

Favorite Games: DVD & CD-Rom:

-- Scene It? Disney's 2nd Edition DVD Game (Mattel/ Ages 6 years & up/ $34.99)

Favorite Games: Traditional

-- The Game of Life Twists and Turns (Hasbro/ Ages 9 years & up/ $34.99)

Favorite Girls' Toy:

-- Littlest Pet Shop Display & Play Round 'N Round Pet Town (Hasbro/Ages 4 years & up/ $29.99)

Favorite Huggables & Friends:

-- Care Bears 25th Anniversary Bear (Play Along/ Ages 3 years & up/ $19.99)

Favorite Infant Toy:

-- Laugh and Learn Learning Kitchen (Fisher-Price/Ages 6 months & up/ $64.99)

Favorite Preschool Toy:

-- Smart Cycle (Fisher-Price /Ages 3 years & up/ Unit: $99.99 Additional programs: $19.99 each)

Favorite Radio-Controlled Toy:

-- Air Hogs Havoc Heli Laser Battle (Spin Master/Ages 8 years & up/ $79.99)

Favorite Rideable:

-- NASCAR Power Wheels (Fisher-Price/Ages 3 years & up/ $209.99)

Favorite Room Decor Item:

-- High School Musical Decoratable Desktop Storage Locker (Funhouse/Ages 6 years & up/ $14.99)

Screen Time: Favorite Computer Game:

-- Easy Link Internet Launch Pad (Fisher-Price/Ages 3 years & up/ $29.99)

Screen Time: Favorite Video Game

-- Guitar Hero III: Legends of Rock (Red Octane/ Rated T for Teen/ $99.99)

Screen Time: Favorite TV Game

-- DreamLife Superstar(Hasbro/Ages 8 years & up/ $39.99)

Favorite Stocking Stuffer:

-- Crayola Total Tools Line (Crayola/Ages 6 years & up/ $3.99 to $5.99)

Favorite Tech Toy:

-- Eye-Clops (Jakks Pacific /Ages 6 years & up/ $49.99)

Favorite Vehicle:

-- Hot Wheels Flip 'N Go Spin City Playset (Mattel/ Ages 5 years & up/ $42.99)

Voting began online September 18 and concluded December 1, 2007. For more about the 2007 Ultimate Toy Awards winners, pick up a copy of Toy Wishes sold at newsstands everywhere.

About Toy Wishes:
The inaugural issue of Toy Wishes Magazine, The Ultimate Guide to Family Entertainment, hit newsstands in October 1999 and was met with phenomenal success. The first-ever magazine about toys is not only designed to help parents, grandparents - even the kids themselves - wade through the often overwhelming clutter to find the most outstanding toys of the season - the coveted Toy Wishes Hot Dozen - but includes over 500 toy reviews, a comprehensive guide to family entertainment, exciting sweepstakes and informative articles filled with 'how to' tips on shopping, time management and planning family activities. Toy Wishes is available at newsstands everywhere.