Raving Toy Maniac

HASBRO AND MARVEL ENTERTAINMENT REDEFINE SPIDER-MAN FOR A NEW GENERATION WITH AMAZING NEW TOY LINE

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PAWTUCKET, R.I. (June 25, 2012) - Hasbro, Inc. is teaming with Marvel Entertainment and Columbia Pictures to bring a movie, comic book and toy icon to a whole new generation of kids. The highly anticipated new film THE AMAZING SPIDER-MAN will bring web-slinging action into 3-D for the very first time, and Hasbro will complement that immersive experience with a full line of action figures, role-play toys and innovative items that will make kids feel like they're "living" the adventure of their favorite wall-crawler.

SPIDER-MAN swings onto movie screens in thrilling 3-D in THE AMAZING SPIDER-MAN, in theaters on July 3, 2012. Featuring an all-new cast and storyline for a new generation, Hasbro will be supporting the release with a line of fun and immersive toys that will let kids feel like they're right in the action as SPIDER-MAN battles his new nemesis, THE LIZARD. Kids can get into the adventure with a full line of role-play items, including hero and villain masks, a new MEGA BLASTER WEB SHOOTER and the amazing HERO FX GLOVE, with real electronic web-slinging sound effects! Coming this fall, MEGA WEB STRIKE SPIDER-MAN will be Hasbro's biggest and most exciting SPIDER-MAN action figure yet-13" tall and featuring motorized web-shooting action!

Hasbro is also giving kids 6-13 the chance to win the ultimate SPIDER-MAN prize: a trip to Universal Studios in Orlando, Florida to experience the SPIDER-MAN ride in 3D! From May 30-July 8, kids can log on to http://www.Hasbro.com/Spiderman for the chance to win the trip for 4, or one of 100 AMAZING SPIDER-MAN ELECTRONIC FIGURES. Kids can also play The Amazing Spider-Man Scavenger Hunt, where they'll search for missing toys (No purchase necessary. U.S. residents only; void where prohibited).

Highlights from Hasbro's 2012 SPIDER-MAN line include:

ACTION FIGURES & VEHICLES

MARVEL THE AMAZING SPIDER-MAN 3.75-INCH MISSION SPIDEY Action Figures
(Approximate Retail Price: $7.99; Ages: 4 & up; Available: Spring, 2012)
THE AMAZING SPIDER-MAN is the eagerly anticipated 3-D reinvention of SPIDER-MAN for today's audiences, and kids and collectors alike can collect all the heroes and villains from the film as fully articulated, movie accurate 3.75-inch figures. Characters like SPIDER-MAN and THE LIZARD each come with their own unique accessory, and are available in both movie-based and comic-based versions. 16 different figures are available, each sold separately.

MARVEL THE AMAZING SPIDER-MAN AMAZING SPIDER-MAN ELECTRONIC Figure
(Approximate Retail Price: $19.99; Ages: 5 & up; Available: Spring, 2012)
THE AMAZING SPIDER-MAN is a 10-inch figure that features light-up chest insignia and web-launcher, electronic movie sounds and iconic SPIDER-MAN phrases, and can fire three different web projectiles! Batteries not included.

MARVEL THE AMAZING SPIDER-MAN MEGA WEB SHOOTING SPIDER-MAN
(Approximate Retail Price: $29.99; Ages: 5 & up; Available: Fall, 2012)
"Spin a web" with Hasbro's biggest SPIDER-MAN action figure yet! This 13-inch, movie-styled figure is the ultimate in webshooting power: Watch as the motorized web shoots out of SPIDER-MAN'S wrist, then retracts and shoots out the other wrist, all with cool web slingin' SFX! It's truly amazing! Batteries not included.

MARVEL THE AMAZING SPIDER-MAN R/C SPEED CLIMBING SPIDER-MAN
(Approximate Retail Price: $49.99; Ages: 5 & up; Available: Spring, 2012)
Finally, kids can control SPIDER-MAN as he wall-crawls! Straight out of the upcoming film THE AMAZING SPIDER-MAN, this radio-controlled toy uses vacuum technology to allow SPIDEY to crawl along the walls just like in the film…but controlled by you! Batteries not included.

MARVEL THE AMAZING SPIDER-MAN SUPER HERO SQUAD 3-PACK Assortment
(Approximate Retail Price: $9.99; Ages: 4 & up; Available: Spring, 2012)
The super-popular SUPER HERO SQUAD figures are celebrating your favorite web-slinger with this 3-packs of movie-styled characters from the upcoming film THE AMAZING SPIDER-MAN! Features SPIDER-MAN, THE LIZARD and GWEN STACY in SUPER HERO SQUAD style!

MARVEL THE AMAZING SPIDER-MAN MEGA BATTLE RACER
(Approximate Retail Price: $29.99; Ages 4 & up; Available: Spring 2012)
The SPIDER-MAN 3.75" Action Figures line will get around town in style in with the SPIDER-MAN MEGA BATTLE RACER which features glider pack, hovercraft, attack jet, and spider racer all in one ultimate battle vehicle! The MEGA BATTLE RACER also features brand new movie styling based on the upcoming film THE AMAZING SPIDER-MAN! Comes with a SPIDER-MAN 3.75 figure, all other 3.75-inch figures sold separately.

MARVEL THE AMAZING SPIDER-MAN SPIDER-STRIKE BATTLE VEHICLE
(Approximate Retail Price: $19.99; Ages: 5 & up; Available: Spring, 2012)
As the SPIDER-MAN figure speeds along in the SPIDER-STRIKE BATTLE VEHICLE, a push of the spoiler sends him swinging into battle, launching him and the attached web glider over the front of the hood!

MARVEL THE AMAZING SPIDER-MAN MOTORIZED VEHICLES Assortment
(Approximate Retail Price: $14.99; Ages: 5 & up; Available: Spring, 2012)
These 6-inch SPIDER-MAN figures are ready to move on their racing vehicles with motorized action! Choose from 4-WHEELER and other varieties! Each sold separately.

MARVEL THE AMAZING SPIDER-MAN ZOOM N GO Assortment
(Approximate Retail Price: $9.99; Ages: 5 & up; Available: Spring, 2012)
Pull back on the vehicle, and watch the 3.75-inch SPIDER-MAN figure race away! Available in MOTORCYCLE and 4-WHEELER varieties! Each sold separately.

MARVEL THE AMAZING SPIDER-MAN FLIP & ATTACK Assortment
(Approximate Retail Price: $9.99; Ages: 5 & up; Available: Spring, 2012)
SPIDER-MAN is ready to battle THE LIZARD in an instant with the all-new FLIP & ATTACK figures assortment! Each figure based on characters from the upcoming film THE AMAZING SPIDER-MAN, can convert from vehicle mode to robot mode in an instant-just watch them flip open and get ready to attack! Choose from SPIDER-MAN or THE LIZARD.

MARVEL THE AMAZING SPIDER-MAN WEB BATTLERS Assortment
(Approximate Retail Price: $9.99; Ages: 5 & up; Available: Spring, 2012)
Unleash the power of webs! Each 6-inch WEB BATTLERS FIGURE includes an all-new web-based weapon or action feature with leg squeeze activation. New features, new weapons... new SPIDER-MAN! Each figure sold separately.

MARVEL THE AMAZING SPIDER-MAN WEB SPINNERS Assortment
(Approximate Retail Price: $9.99; Ages: 5 & up; Available: Spring, 2012)
Just pull the ripcord and the SPIDER-MAN WEB SPINNERS zoom off, ready to race or perform jumps off ramps (not included)! Choose from SPIDER-MAN and THE LIZARD. Each sold separately.

ROLE-PLAY ITEMS

MARVEL THE AMAZING SPIDER-MAN HERO FX GLOVE
(Approximate Retail Price: $12.99; Ages: 5 & up; Available: Spring, 2012)
They won't let you stick to walls, but kids will feel just like SPIDER-MAN when they put on this fun electronic role-play glove! Sensors in the "web shooting compartment" will sense motion and respond with web shooting sound effects! Batteries not included.

MARVEL THE AMAZING SPIDER-MAN HERO FX MASK
(Approximate Retail Price: $19.99; Ages: 5 & up; Available: Spring, 2012)
Kids can pretend to be their favorite web-slinger with this fun, electronic role-play mask! Based on SPIDER-MAN's latest look in the upcoming feature film THE AMAZING SPIDER-MAN, the SPIDER-MAN HERO FX MASK features light up eyes and electronic sound effects and movie phrases! Batteries not included.

MARVEL THE AMAZING SPIDER-MAN MEGA BLASTER WEB SHOOTER W/ GLOVE
(Approximate Retail Price: $19.99; Ages: 5 & up; Available: Spring, 2012)
The SPIDER-MAN web shooter toy is reinvented, based on the latest costume and web shooters from the upcoming film THE AMAZING SPIDER-MAN. For the first time, SPIDER-MAN will have mechanical web shooters in the movie, and fans can play along with this glove and shooter combo, which shoots a fun "web" string and also comes with refillable water canister! Spidey shot refills sold separately.

MARVEL THE AMAZING SPIDER-MAN HERO MASK
(Approximate Retail Price: $9.99; Ages: 5 & up; Available: Spring, 2012)
Every good Super Hero needs a great mask! Kids can role-play as their favorite wall-crawler with this mask based on the upcoming film THE AMAZING SPIDER-MAN.

MARVEL THE AMAZING SPIDER-MAN VILLAIN MASK
(Approximate Retail Price: $9.99; Ages: 5 & up; Available: Spring, 2012)
Every good Super Hero needs a great villain! Kids can role-play as the nefarious LIZARD with this mask based on the upcoming film THE AMAZING SPIDER-MAN.

MARVEL THE AMAZING SPIDER-MAN RAPID FIRE WEB SHOOTER
(Approximate Retail Price: $14.99; Ages: 5 & up; Available: Spring, 2012)
Don't just launch webs, blast them with this fun, high-performance blaster! Kids can wear the RAPID FIRE WEB SHOOTER on their wrist for SPIDER-MAN role-play fun, and the rapid multi-firing blaster will launch five projectiles up to 15 feet!

MARVEL THE AMAZING SPIDER-MAN SPIDER SENSE CHEST LIGHT
(Approximate Retail Price: $6.99; Ages: 5 & up; Available: Spring, 2012)
Show off your SPIDEY sense with this light-up role-play chest emblem! Based on SPIDER-MAN's symbol in the upcoming film THE AMAZING SPIDER-MAN, the SPIDER SENSE CHSET LIGHT attaches easily to a t-shirt and features electronic lights and sound effects! Batteries not included.

About THE AMAZING SPIDER-MAN™
One of the world's most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in The Amazing Spider-Man™. Focusing on an untold story that tells a different side of the Peter Parker story, the new film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field. The film is directed by Marc Webb from a screenplay written by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film. Along with Executive Producers Stan Lee, Kevin Feige and Michael Grillo, in association with Marvel Entertainment for Columbia Pictures, which will open in theaters everywhere in 3D on July 3, 2012.

The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents' disappearance - leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his father's former partner. As Spider-Man is set on a collision course with Connors' alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit http://www.marvel.com.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens."Learn more at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

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