Raving Toy Maniac

K'NEX Announces September Mission: K'NEX 20 on 20 Contest

Contests Run Monthly Through December, 20 Chances to Win Each Month!

Hatfield, PA, September 2012 – K'NEX, the only US construction toy company focused on Building Worlds Kids Love™, announced its ninth in a series of twelve contests, Mission: K'NEX 20 on 20, monthly "hunts" for secret codes on various K'NEX related web pages.

Every month on the 20th day, through December 2012, K'NEX will be giving away K'NEX products to lucky fans! On the 1st weekday of every month a prize will be revealed and a new "mission" is assigned. Missions can be found on the K'NEX website: http://www.knex.com/20thanniversary/Mission20on20/ which directs participants how to find secret codes. Once a code is found, participants must return to the K'NEX site and enter the code. If correct, they are eligible to be entered for a chance to win a prize. On the 20th of each month, when the contest closes, winners will be randomly chosen from those eligible entries.

September's clue seekers will be vying for 20 prizes, a K'NEX Classics 50 Model Building Set, an approximate retail value of $34.99! Twenty lucky clue seekers in August each won a K'NEX Nintendo Mario Kart Prize Package.

"We love interacting with our fans," said K'NEX President and CEO Michael Araten. "As K'NEX celebrates 20 years of being an American owned and operated company with the majority of our products manufactured in the United States, our focus continues to be on our fans, and the many fun ways we can give back to them for all the support they have given us."

This contest is open to K'NEX fans ages 6 and up and participants can enter once per day. For more information and to enter visit http://www.knex.com/20thanniversary/Mission20on20/. For official rules visit http://www.knex.com/20thanniversary/Mission20on20/mission_rules.php. No purchase necessary.

About K'NEX Brands

Founded in 1992, K'NEX Brands, the world's most innovative construction toy company, was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K'NEX is America's building toy company focused on Building Worlds Kids Love, and encourages youngsters to "imagine, build and play." Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.