Toynami: Street Fighter X Sanrio


(Van Nuys, California – MAY 2013) - Toynami is pleased to announce the May launch and availability of the new STREET FIGHTER X SANRIO® SERIES 1 Plushes! In conjunction with the historic marketing partnership between Sanrio and Capcom, Toynami presents the first of a full line of STREET FIGHTER X SANRIO® crossover products!

With STREET FIGHTER X SANRIO®, Toynami celebrates an epic genre and culture combination. This first release of collectible plushes presents Hello Kitty as Chun-Li, Ryu, and M. Bison in 3 different sizes. A 4-inch clip-on coin purse allows fans to take their favorite characters everywhere. The 6-inch mini plush is just the right size for your desk or car, and the 10-inch large plush is perfect for the most dedicated fans. This SERIES 1 set is not to be missed!

"Hello Kitty and Street Fighter are pop culture icons!" said Toynami CEO and Founder George Sohn. "After decades, both continue to entertain countless fans, and we're honored to be able to bring them together in this groundbreaking collaboration. It’s rare to see such monumental characters combine, and we're both excited and thankful to deliver this fully licensed unique and limited series to fans around the world."

Hello Kitty Chun-Li features her signature bow in blue with a detailed and iconic blue garb. Hello Kitty M Bison is ready for battle in the signature red uniform and hat, while Hello Kitty Ryu wears a contemporary grey karate gi with classic red headband and red hand wraps. Both "kawaii" and "badass," STREET FIGHTER X SANRIO® Series 1 limited plushes are a one-of-a-kind popular release!

At the previous San Diego Comic-Con, The HELLO KITTY Chun-Li exclusive plush was the smash sensation and in high demand after completely selling out. Fans can also look forward to a surprise at this year’s upcoming Comic-Con too!

STREET FIGHTER X SANRIO® SERIES 1 is available starting May at select retailers online and in-store at Hot Topic, Books-A-Million, Newbury Comics, Hastings and FYE. Also available in Sanrio stores in July! For a list of participating retailers or for more information, visit!

About Toynami:

Toynami is a manufacturer and distributor of toys and collectibles based in Van Nuys, California. Formed in fall 2000, Toynami has quickly made a name for itself as the home for high-quality, highly detailed toys based on some of today's hottest media licenses, including Star Wars, Futurama, Robotech, Voltron, Skelanimals, DC Comics and Spongebob Squarepants. Learn more at