Raving Toy Maniac

Skylanders™ Figures Outsold All Other Action-Figure Properties in U.S. and Europe Year-to-Date in 2013(1)

Skylanders Giants #1 best-selling console and hand-held video game in dollars in both U.S. and Europe year-to-date in 2013(2)

SANTA MONICA, Calif. -- August 15, 2013 -- Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced today that Skylanders™ figures outsold all action-figure properties in the U.S. and Europe year-to-date in 2013 -- and the Skylanders property outpaced all toy properties overall in the U.K. year-to-date as of June 30, 2013.(1)

As of July 31, 2013, the Skylanders franchise has generated life-to-date more than $1.5 billion in worldwide retail sales(2); and year-to-date in 2013, in both North America and Europe, Skylanders Giants™ was the #1 best-selling console and hand-held game overall in dollars.(2)

"We began something very special with Skylanders and the magic of bringing toys to life through a video game," said Eric Hirshberg, CEO, Activision Publishing. "But it's not just about the game. We know the toys have to be just as creative and imaginative as the kids that play with them, and that's why we're so excited to bring even more innovations to this genre when Skylanders SWAP Force™ comes out in October."

Skylanders Spyro's Adventure™ and Skylanders Giants were developed by Toys For Bob, and Skylanders SWAP Force is being developed by Vicarious Visions. The games are rated Everyone 10+ by the ESRB. For more information, visit www.skylanders.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

SKYLANDERS, SKYLANDERS SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS SPYRO'S ADVENTURE, and ACTIVISION are trademarks of Activision Publishing, Inc.

(1) According to The US NPD Group and Activision internal estimates through June 2013
(2) According to The US NPD Group, GfK Media Control and Activision internal estimates, including toys and accessory packs.