Raving Toy Maniac

Target Reveals Top Toys for the Upcoming Holidays and Announces New Assortment of Boutique Brand Toys

Annual list blends favorite brands and Target exclusives, while new assortment focuses on learning and creative play benefits

MINNEAPOLIS - September 16, 2014 - Target Corp. today unveiled its annual list of top toys for the upcoming holidays, as well as a new and expanded assortment of boutique brand toys that are designed to inspire creative play.

Through partnerships with dozens of specialty toy brands, including Wonderology, Hape, Mindware and more, Target is offering hundreds of toys in stores and at Target.com that have traditionally only been found at small boutiques. The boutique brand toys focus on play patterns such as discovery, exploration and imagination that promote child development. First available in August, the assortment boasts high quality construction and includes animal figures and play sets, wooden toys, arts & crafts, science kits and more.

"One of this year's top toy trends is to focus on how creative play helps children advance cognitive development, increase exploration and recognize their abilities to function in the world," said Ken Seiter, Vice President, Strategic Communications, Toy Industry Association. "We are excited to see Target emphasizing the importance of creative play by offering this new and expanded assortment."

"As we approach the holidays, guests can count on Target whether they're searching for the toy that everyone is talking about or the game that will be sure to spark a child's imagination," said Kathee Tesija, executive vice president and chief merchandising and supply chain officer, Target. "Target is dedicated to offering our guests an expansive toy assortment to help them find the perfect gift for every kid on their list."

Target's Top Toy List

Target's top toy list includes an expanded selection of kid-focused electronic items as well as the toys that will be most in demand this holiday season. Partnering with top manufacturers to identify the hottest kids' gifts for the season, the list features kids' favorite brands, Target exclusives and selections for boys and girls of all ages. Toys are highlighted by age to easily identify the right gift for every child:

9 Months to 3 Years

• Fisher-Price Little People City Skyway Playset
• VTech Go! Go! Smart Wheels Ultimate Amazement Park Playset

4 Years to 6 Years

• Disney Frozen My Size Dolls (Target exclusive) (available Sept. 21)
• LEGO City Helicopter Transporter (Target exclusive)
• Paw Patrol Look-out Playset
• FurReal Friends Get Up & GoGo My Walkin' Pup Pet
• Monster High Sweet Screams Ghoulia Yelps Doll (Target exclusive)
• Zoomer Dino – Boomer
• Barbie Fashion Design Maker
• Teenage Mutant Ninja Turtles Secret Sewer Lair Playset
• Wubble Bubble Ball
• Kinetic Sand Island Fun Playset (Target exclusive)
• Doc McStuffins McMobile
• LeapFrog LeapTV
• Hot Wheels Super Loop Chase Race Trackset

7 Years to 9 Years

• LEGO Friends Jungle Tree Sanctuary (Target exclusive)
• Transformers Age of Extinction Stomp & Chomp Grimlock
• BOOMco. Rapid Madness Blaster
• NERF Mega Thunderbow
• Razor A Lighted Wheel Kick Scooter
• Razor Crazy Cart
• nabi Tablets

Kids' 10 Years and Up

• MiP Robot
• SIMON Swipe Game
• Skylanders Trap Team
• Disney Infinity 2.0: Marvel Super Heroes
• Beats by Dre
• Xbox One Console
• PlayStation 4 Console
• Apple iPad
• Samsung Galaxy Tablet
• Apple iPhone
• GoPro

Target's BOUTIQUE BRAND Toys

• Our Generation 18" Dolls
• B. Woofer Hound Dog Guitar
• Melissa & Doug 9-piece Wooden Puzzle
• Terra Wooden Horse Barn (Target exclusive)
• Stuffies Prancine the Unicorn
• Hape Wooden Instrument Bench (Target exclusive)
• Craftabelle Pinboard Creation Kit (Target exclusive)
• Li'l Woodzeez Playsets (Target exclusive)
• Whimsy & Wonder Deluxe Pink Dress (Target exclusive)
• Wonderology Shake & Quake Volcano (Target exclusive)
• Mindware Marble Run (Target exclusive)
• Mooshka Flowerina Dolls (Target exclusive)
• My Look Messenger Bag (Target exclusive)
• All Aboard 102-piece Train Set (Target exclusive)
• Magna-tiles Clear Colors 74-piece Set (Target exclusive)

About Target

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,925 stores – 1,795 in the United States and 130 in Canada – and at http://www.target.com. Since 1946, Target has given 5 percent of its profit to communities, that giving equals more than $4 million a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit ABullseyeView.com or follow @TargetNews on Twitter.