50th Anniversary Hess Toy Truck, Book and Poster

50th Anniversary Hess Toy Truck, Book and Poster on Sale Starting Today

NEW YORK, Nov. 14, 2014 -- The 2014 Hess Toy Truck and Space Cruiser with Scout, the official 50th anniversary truck, is available starting today at participating Hess stations and at www.hesstoytruck.com for $29.99 with 6 Energizer® batteries and free standard shipping included with online orders.

A 50th anniversary commemorative hardcover book for $24.99 and a commemorative poster for $14.99 also are available for purchase starting today. Both feature all 50 years of the holiday trucks and can be purchased exclusively at www.hesstoytruck.com with free standard shipping.

In addition, the newest free mobile app game from Hess, featuring the 2014 Hess Toy Truck and Space Cruiser with Scout, is available starting today at both iTunes and Google Play. Kids of all ages can pilot the virtual spacecraft through asteroid fields in a variety of universes, including in their own living rooms, using augmented reality.

Hess also is celebrating the 50th anniversary with the first ever limited-edition, individually numbered Collector's Edition Hess Toy Truck, available exclusively at www.hesstoytruck.com for $45.99 with Energizer® batteries and free standard shipping included.