Bif Bang Pow! The Big Lebowski

Bif Bang Pow! Abides Again

Bif Bang Pow! and Universal Partnerships & Licensing
Give The Big Lebowski Fans Something New In Collectibles

LOS ANGELES, CA: February 10, 2015 - Bif Bang Pow! today announced it has renewed its agreement with Universal Partnerships & Licensing to produce an exciting new line of toys and collectibles inspired by The Big Lebowski.

The license provides for all-new 6 to 24-inch action figures, car accessories (license plate frames, sun shades, car flags), talking key chains, journals, tin totes, tin windup figures, and wooden nesting and kokeshi-style dolls.

The Dude's many fans can preview some of these all-new The Big Lebowski collectibles at the Bif Bang Pow! Toy Fair booth #4945 at the Jacob K. Javits Convention Center in New York City, February 14-17, 2015. They will be available for purchase later in the year from Entertainment Earth - www.entertainmentearth.com.

"We started our journey into the collectible world way back when with The Dude and Walter, and we're thrilled that we're getting another chance to make more cool stuff for all those The Big Lebowski fans out there," said Jason Lenzi, Co-Founder of Bif Bang Pow!. "Just wait til you see what we have planned! The Dude abides, and so does Bif Bang Pow!."

About The Big Lebowski

From the Academy Award®-winning Coen brothers, The Big Lebowski is a hilariously quirky comedy about bowling, a severed toe, White Russians and a guy named... The Dude. Jeff "The Dude" Lebowski doesn't want any drama in his life...heck, he can't even be bothered with a job. But, he must embark on a quest with his bowling buddies after his rug is destroyed in a twisted case of mistaken identity. Starring Jeff Bridges, John Goodman, Julianne Moore, Steve Buscemi, Philip Seymour Hoffman and John Turturro, experience the cultural phenomenon of The Dude in the "#1 cult film of all time!" (The Boston Globe)

About Universal Partnerships & Licensing

Universal Partnerships & Licensing (UP&L) oversees NBCUniversal's consumer product and digital licensing for Universal Pictures, NBC Television, Focus Features and Sprout Channel. This dedicated division is also responsible for film, home entertainment and television promotions. UP&L is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

About Bif Bang Pow!

Bif Bang Pow!™ designs and develops first-rate memorabilia from well-known licenses such as The Big Lebowski, DC Comics, KISS, Flash Gordon, Penny Dreadful, Mike Tyson Mysteries, The Big Bang Theory, Star Trek™, Saturday Night Live, Adventure Time, Regular Show, and The Twilight Zone™. Founder Jason Lenzi is a seasoned television producer and the ultimate fan of cultish pop culture, so when he created his company in 2005 he took the fan's perspective. His idea was to bring items to the marketplace that he himself would want to own. Cultivated from TV, movies, books, comics, music, and more, Bif Bang Pow!'s mission is to provide high-quality action figures, toys, and collectibles to the massive cult audience (and kids of all ages) that wishes these toys were already in their collection.