A SQUARED ELXSI ANNOUNCES 'STAN LEE AND THE MIGHTY 7' DEAL
International kid's entertainment company to produce animated and live action content for legendary comic book creator's new project
(April 2nd, 2012 – Beverly Hills, CA) – Today A Squared Elxsi Entertainment LLC (A2E2), a joint venture between A Squared Entertainment and Tata Elxsi Ltd, announces it is developing stories across multiple platforms and formats based on the brand new 'Stan Lee's Mighty 7' comic series which has just hit stores around the world.
'Stan Lee and the Mighty 7' introduces Lee's new group of extra terrestrial super heroes and also sees the creator of Spider-Man and the X-Men, appear alongside his new creations. The deal will see the development of transmedia content based on the new characters who include Strongarm, Laser Lord, High Rise and others, whose powers range from super strength to shrinking ability.
In addition to the production of original animated and live action programming, A2E2 will lead the global licensing program for the property, with new toys, digital and entertainment products, accessories, apparel, books and additional branded merchandise a priority.
The deal results from a partnership between A2E2, Lee's POW! Entertainment and Archie Comics.
"We're very excited at the prospect of launching Stan Lee's new creations from the comic book into the digital domain. Today's multi format, multi channel entertainment world offers us a unique opportunity to create a truly immersive storytelling experience fit for the next generation of superheroes – including Stan himself!" said Andy Heyward, A2E2 Founder and Co-President.
"'Stan Lee's comic book creations are a global phenomenon having captivated generations of fans over the years. We're confident our global programming and licensing activity for 'Stan Lee and the Mighty 7' will see this new collection of characters enthrall a new generation of fans around the world," said Paul Robinson, the newly appointed President of International for A Squared Elxsi. Robinson has responsibility for A2E2's content distribution in all formats, content acquisitions, brand licensing and the company's international expansion.
A2E2 makes the announcement from this week's MIP TV 2012 in Cannes, France where it is showcasing a number of other kid's entertainment properties including Warren Buffett's Secret Millionaires Club, a new animated TV series, co-produced with Xing Xing Digital, where kids learn about business through adventures with Buffett and surprise guests such as Jay-Z, Shaquille O'Neal and Serena Williams.
A2E2 is an international joint venture between A Squared Entertainment and Tata Elxsi (part of India's Tata Elxsi Ltd). The company creates, produces, acquires and distributes digital kids' entertainment in all formats across all channels. Headquartered in Los Angeles, A2E2 is managed by Co-Presidents Andy Heyward and Amy Moynihan Heyward. Current brands include, lessons in business with Warren Buffett in "Secret Millionaires Club" environmental female superheroes who save the planet in "Gisele & the Green Team" with Gisele Bundchen; a craft show called "Martha & Friends" created with design-maven Martha Stewart, and a new portfolio of superheroes with Stan Lee, the first to be released being "Stan Lee's Mighty Seven." In addition, the company handles brand management and licensing for Build-a-Bear Workshop.