ROVIO AND HASBRO TEAM UP TO PRESENT TRANSFORMERS AND ANGRY BIRDS IN A BRAND NEW MASH-UP
Exciting mash-up of two beloved entertainment brands will connect with fans across generations and multiple platforms
Espoo, Finland, and Pawtucket R.I. -- June 16th 2014 -- Autobirds, assemble! Rovio Entertainment and Hasbro, Inc. are teaming up again to bring together two of the world's largest and most popular entertainment brands and their fans. ANGRY BIRDS TRANSFORMERS will come to life in multiple forms, including a mobile game, consumer licensed goods and a product line from Hasbro featuring the innovative TELEPODS platform.
"We're really excited to combine the iconic TRANSFORMERS universe with the quirky world of Angry Birds," said Blanca Juti, Chief Marketing Officer of Rovio. "This mash-up is going to appeal to both those who grew up with the brand in the 80's, as well as fans of the brand today. People are going to love it!"
Hasbro Announces New ANGRY BIRDS™ STELLA TELEPODS™ Line Based on the New Brand from Rovio Entertainment
PAWTUCKET, R.I. -- February 13, 2014 -- Hasbro, Inc. today announced the new ANGRY BIRDS STELLA: TELEPODS product line in conjunction with the recently announced ANGRY BIRDS STELLA, the newest brand from Rovio Entertainment featuring the popular Stella character and her fierce flock of friends. Introduced last fall with Rovio's ANGRY BIRDS STAR WARS II® and ANGRY BIRDS GO!, TELEPODS is a gaming platform for the mobile generation that allows fans to play in both the physical and digital space through seamless integration into top-tier apps. Using the TELEPODS platform, kids will be able to "teleport" Stella and her friends into Rovio's upcoming ANGRY BIRDS STELLA game using their smart devices and unlock exciting features and content.
Hasbro and Rovio Enter into Expanded Angry Birds Licensing Agreement
The New, Expanded Agreement Makes Hasbro the Premier Toy and Game Licensee for Rovio and the Angry Birds Brand Including the Upcoming Angry Birds Go! Property
PAWTUCKET, R.I. & HELSINKI -- June 17, 2013 -- Hasbro, Inc. and Rovio Entertainment today announced an expanded licensing agreement for Hasbro to develop toys and physical games based on the globally popular Angry Birds brand. The new agreement makes Hasbro the premier toy licensee for Angry Birds, including the upcoming game Angry Birds Go! (http://go.angrybirds.com) set to be released this year. In addition, Hasbro will continue to develop and expand their already highly successful collaboration with Angry Birds Star Wars from Rovio Entertainment and LucasFilm.