Warner Bros. Consumer Products Stomps onto the Show Floor at Licensing Expo 2013 in Las Vegas
Legendary Pictures' Godzilla Leads Strong Portfolio of Entertainment Properties to Be Showcased Including Films, Television, TV Classics, Animation and Super Hero Fare
Hasbro Builds on MY LITTLE PONY Brand Growth Catering to Fans Worldwide
LAS VEGAS -- June 19, 2013 -- Hasbro, Inc. today announced that its global licensing program supporting the popular MY LITTLE PONY brand will touch every major category immersing girls in entertaining, inventive, stylish, and fun MY LITTLE PONY lifestyle experiences. Inspired by the widely appealing, My Little Pony: Friendship is Magic animated television series, licensed merchandise from publishing to digital gaming, plush, and fashion & beauty is set to arrive at retail throughout 2013.
"The MY LITTLE PONY brand is experiencing explosive growth paving the way for highly thoughtful licensing programs that further extend the brand engagement in new and meaningful ways for millions of young girls around the globe," said Simon Waters, Senior Vice President of Global Brand Licensing and Publishing at Hasbro.
Hasbro and Gramercy Announce the Launch of a Breakout Line for NERF DOG Including Toys, Agility and Training Items for Consumers' Loyal Sidekicks
LAS VEGAS -- June 18, 2013 -- Hasbro, Inc., today announced a strategic licensing program with Gramercy Products, Inc. to launch NERF DOG, a full range of NERF-inspired canine retrieving toys. The high-performance, tough and durable line will launch at Walmart stores throughout the U.S. beginning this summer followed by pet specialty stores in fall 2013.
"NERF DOG is a great example of Hasbro's strategic approach to marrying the sports action category with key brands like NERF," said Simon Waters, Senior Vice President, Global Brand Licensing & Publishing at Hasbro. "The new NERF DOG line will perfectly translate the DNA of the NERF brand into a fresh breakout line that encapsulates the inner drive shared both by dogs and their owners to engage in over-the-top active play. It promises to be quite fun for all."
Hasbro Set to Drive Global Retail Programs with Strategic Licensing Supporting Company's Franchise Brands
PAWTUCKET, R.I. -- June 17, 2013 -- Hasbro, Inc. is set to arrive at the 2013 International Licensing Expo in Las Vegas on June 18 to showcase its global Franchise Brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, PLAY-DOH, MAGIC: THE GATHERING and MONOPOLY. This year's lineup will highlight the company's continued momentum in bringing to market highly innovative brand extensions across key licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health and beauty.
"Hasbro is executing a highly focused and aggressive plan to extend its brand franchises in ways that are engaging for consumers worldwide," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro.
Following are the Hasbro properties that will take center stage at Licensing Expo:
Paramount Pictures Announces "World War Z" Licensing Program
DELIVERS MERCHANDISE IN THEATERS AND AT RETAIL STORES AND ONLINE FOR ITS THRILLING SUMMER FILM IN THEATERS NATIONWIDE JUNE 21ST
HOLLYWOOD, Calif., June 18, 2013 -- Paramount Licensing today announced its slate of worldwide licensing partners in support of the highly anticipated film "WORLD WAR Z," which opens in theaters nationwide on June 21st. To extend the excitement of the summer film event, Paramount is rolling out a robust in-theatre merchandise program highlighted by mobile pop up stores in select theaters, creating a limited line of products to celebrate fan generated art, and strategically aligning with a select group of toy, game, apparel and accessory, collectible, costume, publishing, and online licensees.
NECA AND TWENTIETH CENTURY FOX CONSUMER PRODUCTS ANNOUNCE LIMITED EDITION GUEST STAR MERCHANDISE PROGRAM IN HONOR OF 25 SEASONS OF THE SIMPSONS
James Brown, Tom Hanks, Kid Rock, Yao Ming and Hugh Hefner Represent First Five of Twenty-Five of the Greatest Guest Stars Included in the Collection
Hillside, N.J. – June 18, 2013 – National Entertainment Collectibles Association (NECA), entertainment conglomerate and global leader in licensed consumer goods, in association with Twentieth Century Fox Consumer Products (FCP), has announced an exclusive global merchandise program around the groundbreaking animated series, THE SIMPSONS. The limited-edition boutique collection, announced today at Licensing Expo 2013, will feature twenty-five of the greatest guest stars who have appeared as themselves on THE SIMPSONS. The first five guest stars to be featured will include James Brown, Tom Hanks, Kid Rock, Yao Ming and Hugh Hefner.
WARNER BROS. CONSUMER PRODUCTS AND LEGENDARY ENTERTAINMENT ROAR INTO LICENSING EXPO 2013 WITH GIGANTIC LICENSING PROGRAM FOR THE THEATRICAL RELEASE OF GODZILLA
Bandai America Incorporated Strikes as Master Toy Partner
Licensing Partners Around the World Clamor to Support Godzilla as Feature Film Storms into Theaters on May 16, 2014
Burbank, Calif., June 18, 2013 -- Warner Bros. Consumer Products (WBCP) has signed a slate of renowned global licensees, led by master toy partner Bandai America Incorporated, to capture the adventurous thrills of Warner Bros. Pictures' and Legendary Pictures' highly anticipated film Godzilla. Returning the character to its epic roots, Godzilla stomps into theaters on May 16, 2014, with a star cast including Aaron Taylor-Johnson, Ken Watanabe, Elizabeth Olsen and Juliette Binoche, with David Strathairn and Bryan Cranston.
Featuring spectacular creatures, thrilling action, epic battles and a legendary monster, Godzilla provides the backbone for a monstrous merchandise offering for fans of all ages and enables compelling cross-category opportunities across mass and specialty retailers.