DreamWorks Animation Teams with Hasbro for Two Tentpole Franchise Properties
Leading Branded Play Powerhouse Comes Aboard for B.O.O.: Bureau of Otherworldly Operations and Trolls
GLENDALE, Calif. & PAWTUCKET, R.I. -- July 31, 2013 -- In a powerful ghost and troll combo pack, Hasbro, Inc., a leading branded play company, and DreamWorks Animation have entered into an agreement to create toys and games inspired by DreamWorks Animation's B.O.O.: Bureau of Otherworldly Operations and Trolls properties. Through this deal, Hasbro will unveil franchise-inspired product lines across major toy categories, with theatrical releases supporting B.O.O. and Trolls arriving in theaters in 2015 and 2016, respectively.
"B.O.O. and Trolls are incredible properties and we are thrilled to be collaborating with DreamWorks at the very early stages of these great franchises," said Samantha Lomow, Senior Vice President of Global Brand Strategy and Marketing at Hasbro. "Both properties offer rich and expansive play patterns and we cannot wait to get started."