WWE® and Mattel Extend Partnership
EL SEGUNDO, Calif. & STAMFORD, Conn. -- February 14, 2014 -- Mattel, Inc. and WWE today announced a multi-year extension of their global master toy licensing agreement through 2019.
Since 2009, Mattel and WWE have developed a wildly popular and diverse portfolio of innovative toys currently available in more than 50 global markets around the world. WWE action figures have ranked as the number 1 action figure property in the U.S.(1); and consistently hold a top ranking. Sporting cutting-edge innovations such as FlexForce® figures that incorporate signature WWE Superstar moves, and plush Brawlin' Buddies™, Mattel has brought the world of WWE to life in the playroom like never before.