LEGO Systems Blends Physical and Digital Play with New LEGO® FUSION
New Play Experience Moves Children Seamlessly Back and Forth Between Physical and Virtual LEGO® Worlds Via Hands-On Brick Building and App Gaming to Delight LEGO Builders and Casual Gamers Alike
NEW YORK, June 19, 2014 -- LEGO Systems, Inc., makers of the world's leading construction toys, today introduced LEGO® FUSION, a play experience that combines traditional LEGO brick play with familiar app-based game themes. LEGO FUSION leverages new technologies - and children's fascination with them - to create an entirely new way to engage in LEGO brick building and app game play for children ages 7 and up. Available later this summer, the LEGO FUSION collection will include four distinct titles: LEGO FUSION Town Master, LEGO FUSION Battle Towers, LEGO FUSION Create & Race and LEGO FUSION Resort Designer.