Raving Toy Maniac

With the Help of Celebrity Elves, Marine Toys for Tots Launches "Thank You Santa" Social Media Campaign

TRIANGLE, Va., Dec. 13, 2012 -- The Marine Toys for Tots Foundation announces the launch of "Thank You Santa", a social media campaign giving the public yet another easy way to get toys under the tree of children in need.

Now through December 26th, individuals can write a note to say Thank You Santa, for a gift that inspired them as a child or this year's favorite Christmas gift at http://www.ToysforTots.org/ThankYou or #TFTThankYou. In return, Hasbro, Inc. will donate a toy or game to Toys for Tots. This simple act of sharing a favorite gift will help Toys for Tots create a Christmas memory of hope and happiness for up to 10,000 deserving children.

December 11, 2012 - Hasbro has released two updates on their Star Wars Vintage action figure product line - one for the US market and one for the international market:

STAR WARS VINTAGE FIGURE LINE: U.S. REGION UPDATE
Great news, STAR WARS action figure fans! Hasbro will be re-issuing "fan favorites" from the popular VINTAGE line. We heard fans loud and clear, and as such only the "best of the best" characters from previously released waves will be featured in the revived line. The new series of VINTAGE figures will be available starting in early February 2013. Distribution of characters may vary by location and is not controlled by Hasbro, so please check your local retailer for your favorite characters around that time.

Characters to be featured in the line include the following in the U.S. market:

• Episode I Darth Maul
• Episode VI Luke Skywalker (Lightsaber Contruction) - Deleted Scene figure
• CW Anakin Skywalker
• Episode IV Darth Vader
• Episode V Luke Skywalker (Hoth Outfit)
• Episode II Aayla Secura
• EU Nom Anor
• Episode III Clone Trooper (501st Legion)
• Episode VI Kithaba (Skiff Guard)

BotCon 2013 Coming to San Diego, California June 27th - June 30th!

Fort Worth, TX - December 7th, 2012 - Fun Publications, Inc., licensee for Hasbro's official Transformers Collectors' Convention, BotCon, announced today that next year's award-winning convention will take place at the Town and Country Resort from June 27th thru June 30th in the beautiful city of San Diego. You can make your hotel reservations now at http://BotCon.com.

In the coming weeks, Pop Culture enthusiasts from around the world will be able to register for BotCon 2013 through the BotCon.com online registration system. Fans and Collectors' who register for BotCon as a Primus package holder will receive the five-figure MACHINE WARS convention set, admission to the Friday private sales room experience, priority seating at all panels and seminars throughout the weekend and admittance to the Hall of Fame Celebration party. Finally, Primus package attendees will also receive a special bonus Transformers Deluxe figure to go along with their convention box set. General Admission for non-registered guests will be available on Saturday and Sunday only.

Hasbro Delivers Innovative and "Must Have" Toys for the Holidays

Global Branded Play Company Delivers New Ways to Play with its Popular Brands

PAWTUCKET, R.I. -- November 14, 2012 -- Home to many of the most well-known and beloved toy and gaming brands such as TRANSFORMERS, MONOPOLY, MY LITTLE PONY and PLAY-DOH, Hasbro, Inc. announces highlights of its toy and gaming offerings for the 2012 holiday season today.

Hasbro, Inc. Provides Donation of Cash to Relief Agencies and Games to Shelters to Assist with the Hurricane Sandy Relief Effort

$100,000 in total grant support to the American Red Cross, World Vision and Feeding America; Plus 10,000 games donated to World Vision and the American Red Cross

PAWTUCKET, R.I. -- November 2, 2012 -- Hasbro, Inc. announced today that it has provided $100,000 in combined grant support through the Hasbro Children's Fund to the American Red Cross, World Vision and Feeding America to support their relief efforts following Hurricane Sandy. Additionally, over 10,000 games have been donated to shelters along the east coast.

"Our hearts go out to the many victims of Hurricane Sandy," said Brian Goldner, president and CEO of Hasbro, Inc. "We hope our support will assist these organizations who are working tirelessly to deliver critical services to those impacted by this disaster."

Hasbro Reports Financial Results for the Third Quarter 2012

Company is Delivering on Stated Objectives for 2012

• Net earnings for the third quarter 2012 were $164.9 million, or $1.24 per diluted share, compared to $171.0 million, or $1.27 per diluted share in 2011; Net earnings excluding the impact of foreign exchange translation were $169.8 million, or $1.28 per diluted share;
• Net revenues for the third quarter 2012 grew 1% to $1.39 billion excluding a negative $47.4 million impact of foreign exchange; Net revenues for the third quarter 2012 as reported were $1.35 billion compared to $1.38 billion in 2011;
• Operating profit of 18.6% of revenues increased from 18.0% in 2011 led by gains in the U.S. and Canada Segment operating profit margin.

USAOPOLY Introduces The First Ever Beatles SCRABBLE Board Game!

CARLSBAD, Calif., Oct. 16, 2012 -- The SCRABBLE® Beatles Edition makes its debut this fall, giving Beatles fans an opportunity to interact with the Fab Four in a whole new way. Made by USAOPOLY under license from Hasbro, Inc. and Apple Corps Ltd., the deal was brokered by Live Nation Merchandise, The Beatles North American licensing agent. The SCRABBLE Beatles Edition fits the bill for fans who have a way with words.

Equip Your Kids For Halloween - and Beyond - with Hasbro Role-Play Toys

Hasbro's Masks and Accessories From This Year's Hottest Marvel Super Hero Movies Will Last Way Longer Than The Halloween Candy

PAWTUCKET, R.I., Oct. 17, 2012 -- Hasbro, Inc. offers parents a great way to make their dollars go further this Halloween season. With Hasbro's wide range of fun, high quality and modestly priced role-play masks and accessories from this year's hottest movies like MARVEL'S THE AVENGERS and THE AMAZING SPIDER-MAN, kids can pretend to be their favorite Marvel Super Hero on Halloween - and keep playing for months afterward.

Hasbro Teams Up with Rovio Entertainment and Lucasfilm for New ANGRY BIRDS™ STAR WARS® Line

PAWTUCKET, R.I. - October 8, 2012 - Hasbro, Inc. has announced today it has entered into agreement with LucasFilm to manufacture and globally market a variety of products based on the newly launched STAR WARS edition of the wildly popular ANGRY BIRDS mobile game from Rovio Entertainment. The new ANGRY BIRDS STAR WARS line from Hasbro will launch in the beginning of November 2012.

Hasbro will introduce the line with several new toys based on the ANGRY BIRDS STAR WARS property including the AT-AT ATTACK BATTLE GAME. The line will also feature new products based on a variety of existing Hasbro properties including the popular JENGA brand and the recently re-launched KOOSH brand, to introduce new play experiences featuring iconic STAR WARS characters re-imagined as high-flying ANGRY BIRDS and villainous pigs.

Hasbro Announces Official 2012 PLAY-DOH Artist of the Year

Rhode Island School of Design Students Sculpt 2012 Presidential Candidates in Competition to Be Named First Ever Official PLAY-DOH Artist

PAWTUCKET, R.I. -- October 2, 2012 -- Today, Hasbro, Inc. announced Ian Williams, age 21 from Rochester, NY, as the winner of the "Official PLAY-DOH Artist of the Year" contest. Hasbro worked with the Rhode Island School of Design Sculpture and Ceramics Department, one of the top art and design schools in the United States, to offer students the exclusive opportunity to become the "Official PLAY-DOH Artist of the Year" and earn a $5,000 tuition stipend.

Each entrant sculpted both the Democratic and Republican Party 2012 presidential candidates, Barack Obama and Mitt Romney, using only PLAY-DOH compound. Entries were judged based on five criteria including realism, craftsmanship, creativity, presentation, and incorporation of the PLAY-DOH brand personality.