Raving Toy Maniac

May 4, 2012 - Happy Star Wars Day!

We wanted to let you know that as part of Lucasfilm's official May the 4th celebration, Hasbro is proud to offer 20% off on all Star Wars products on HasbroToyShop.com* for today only!

This is a great chance to save on items like Star Wars Fighter Pods, Star Wars action figures, Star Wars Ultimate FX Lightsabers and more!

For more information on how to save 20% on all Star Wars items today only on HasbroToyShop.com, click:
http://www.hasbrotoyshop.com/star-wars-may-the-fourth

Thanks, and May the 4th Be With You!

*Simply enter Promo Code SWFAN20

Disclaimer:
20% Off STAR WARS Fan Day, One Day Only - May 4th

Hasbro Teams Up with Global Pop Phenomenon One Direction to Debut Toy and Game Collection

Fashion Dolls, Figures, and More Will Be Available Fall 2012

PAWTUCKET, R.I. -- April 24, 2012 -- Hasbro, Inc. announced today it has entered into agreement with worldwide musical sensation One Direction to produce a new line of toys and games based on the members of the popular boy band. Quickly becoming one of today's hottest musical groups, One Direction's debut album "Up All Night," which features the hit songs "What Makes You Beautiful," and "One Thing," rose swiftly to the top of pop charts across the world. With a large, dedicated fan base, including more than 4.7 million Facebook fans and 3.1 million Twitter followers, tickets for the group's debut tour in the U.K. sold out within minutes prompting expansion into tour dates in North America, Australia, and New Zealand.

Hasbro Reports Financial Results for the First Quarter 2012

• Net revenues of $648.9 million for the first quarter 2012 versus $672.0 million for the first quarter 2011; foreign exchange had a negative $8.5 million impact on first quarter 2012 revenues;
• Net loss of $2.6 million, or ($0.02) per diluted share, compared to net earnings of $17.2 million, or $0.12 per diluted share in 2011; Excluding $11.1 million, or $0.06 per diluted share, of severance costs, first quarter 2012 net earnings were $5.1 million, or $0.04 per diluted share;
• International segment revenues up 14% to $289.7 million, reflecting growth in all major geographic regions; International revenues up 17% absent negative $8.2 million impact of foreign exchange;
• Boys product category revenues up 4% and Preschool revenues up 2%;
• Positive point-of-sale trends in the U.S. and international markets versus the first quarter 2011;
• Gained share in the U.S. and Europe

HASBRO BRINGS 'MORE THAN MEETS THE EYE' EXCITEMENT TO DALLAS WITH THE 18th ANNUAL TRANSFORMERS CONVENTION

The TRANSFORMERS Global Entertainment Phenomenon Rolls Into Texas With Special Guests, Interactive Experiences and Much More

PAWTUCKET, R.I. (April 24, 2012) – Thousands of TRANSFORMERS fans from around the world will celebrate the iconic brand from Hasbro, Inc. in Dallas as the TRANSFORMERS fan convention known as "BOTCON" serves up a Texas-sized helping of AUTOBOTS and DECEPTICONS from April 27-29. Hasbro and the TRANSFORMERS Collectors' Club, will be offering opportunities to engage in and learn about the TRANSFORMERS brand that can only be experienced at BOTCON.

April 2012 - Hasbro has sent along four new pictures of upcoming Marvel action figures:

HASBRO'S 2012 AVENGERS LINE UNITES MARVEL'S BIGGEST MOVIE HEROES
Kids Everywhere Can Assemble Their Favorite Super Heroes With Expansive New Toy Line

PAWTUCKET, R.I. (APRIL 11, 2012) - As IRON MAN, HULK, THOR, and CAPTAIN AMERICA unite on screen, Hasbro, Inc. is ready for the biggest Marvel movie ever with an extensive line of action figures, role-play toys and innovative new play patterns! Opening in the U.S. on May 3, 2012, MARVEL'S THE AVENGERS assembles its blockbuster Super Heroes - including IRON MAN, THOR and CAPTAIN AMERICA - into one film alongside heroes BLACK WIDOW, HAWKEYE, NICK FURY and the incredible HULK. Hasbro's full line of toys will bring the characters, action and excitement of Earth's Mightiest Heroes straight into kids' hands.

The expansive Hasbro toy line, rolling out this month at national retailers, features action figures of every major character, plus innovative new toys and role-play items. Highlights from the line include:

Hasbro Announces Its Newest Sustainable Packaging Initiative; Company to Improve Product-to-Packaging Ratios for Range of Global Brands

Effort will reduce environmental impacts by minimizing material used

PAWTUCKET, R.I. -- April 10, 2012 -- Global branded play leader Hasbro, Inc. today announced plans to reduce materials used in product packaging for many of its highly popular global brands, including MY LITTLE PONY, NERF and PLAY-DOH. This new initiative will result in an approximate 15 percent improvement in the average product-to-package ratio of brands and products included in the initiative, with retail availability of Hasbro products in the more environmentally-efficient packaging beginning this year.

Over the next two years, retailers and consumers will begin to see an even broader range of packaging efficiencies put in place, including redesigned disposable boxes and blister packs that use less material. As an example, a more efficient package design for the 2013 MY LITTLE PONY assortment pack is expected to reduce the size of shipping containers by 20 percent, creating transportation efficiencies.

All-New, Action-Packed Animated Series 'Kaijudo: Rise of the Duel Masters' to Premiere on the Hub TV Network June 2

Scott Wolf, Freddy Rodriguez, John DiMaggio, Phil LaMarr, and Oded Fehr Among Those To Voice Roles in New Series; Special Sneak Peek of First Three Episodes in May

LOS ANGELES – April 4, 2012 - The Hub TV network, a television network for kids and their families, will premiere the all-new, action-packed animated series "Kaijudo: Rise of the Duel Masters" Saturday, June 2. Featuring the voice talents of popular actors Scott Wolf ("Party of Five"), Freddy Rodriguez ("Ugly Betty"), John DiMaggio ("Pound Puppies," "Futurama"), Oded Fehr (The Mummy) and Phil LaMarr ("Mad TV"), the half-hour series from Hasbro Studios is a re-imagination of the wildly successful Duel Masters property in Japan developed by Wizards of the Coast and Hasbro, Inc.

Hasbro Studios Signs Multi-Year Deal with Netflix to Provide Its Award-Winning Content across Multiple Platforms in the U.S.

Programming, including Transformers Prime and My Little Pony, joins Netflix immediately with new additions to come

LOS ANGELES -- April 5, 2012 -- Hasbro Studios, the Los Angeles-based television production and distribution division of Hasbro, Inc., today announced a multi-year deal with Netflix, Inc. Ten highly popular franchises, including new and catalog seasons of famed Hasbro content, will be available to instantly watch on Netflix.

Transformers Prime, My Little Pony, Pound Puppies, G.I. Joe: Renegades and The Adventures of Chuck & Friends are now available to instantly watch on Netflix. JEM & The Holograms, Transformers: Generation 1, G.I. Joe: Real American Heroes, Transformers: Beast Wars and Transformers: Rescue Bots will follow later in 2012.

FashionPlaytes and Hasbro Team Up to Launch MY LITTLE PONY Fashion Design Studio

Girls can create, wear and share original designs featuring dynamic play brand

BEVERLY, Mass. -- April 3, 2012 -- FashionPlaytes, the leading online clothing design experience for girls ages 5 to 12, and Hasbro, Inc. today announced the launch of the MY LITTLE PONY Design Studio (www.fpgirl.com/mlp), an innovative e-commerce experience where girls can create their own fashions and have them produced to wear.