Raving Toy Maniac

Hasbro Introduces TELEPODS, a Fully Integrated Play Experience for the Mobile Generation Launching with Angry Birds™ Star Wars ® II

Pawtucket, R.I. (July 15, 2013) - Hasbro, Inc. announced today the launch of a new line that "teleports" physical characters into digital gaming and app experiences. The TELEPODS line uses patented new technology to allow kids to play in two ways: in the physical space and through full and unprecedented integration into top-tier apps. The TELEPODS play experience will first be available in a line released this August based on and fully integrated into the highly anticipated new app ANGRY BIRDS STAR WARS II from Rovio Entertainment and Lucasfilm also announced today.

The Hub Network Will Have The Exclusive Network Premiere Of Hasbro Studio's Popular Feature Film "My Little Pony Equestria Girls," September 1

Movie Features Beloved MY LITTLE PONY Friends on a New Adventure As They Become Teen Girls in High School

LOS ANGELES, July 15, 2013 -- The Hub Network, a destination for kids and their families, will have the exclusive network television premiere of the Hasbro Studios' feature film, "My Little Pony Equestria Girls," on Sunday, September 1 at noon ET. The family movie is a whole new dimension into the world of My Little Pony.

www.hubworld.com/equestriagirls

In "My Little Pony Equestria Girls," Twilight Sparkle's crown is stolen from the Crystal Empire, and she must pursue the thief into an alternate world where she transforms into a teenage girl who must survive her biggest challenge yet... high school. With help from her new friends who remind her of Ponyville's Applejack, Rarity, Rainbow Dash, Pinkie Pie and Fluttershy, she embarks upon a quest to find the crown and change the destiny of these two parallel worlds.

Hasbro to Showcase Its Iconic Pop Culture Brands at Comic-Con International

Premier Branded Play Company to Debut its New TELEPODS Play Experience, KRE-O CITYVILLE INVASION line and Celebrate TRANSFORMERS, MY LITTLE PONY and More with Fans in San Diego

July 2013 - USAopoly has teamed with Hasbro and Activision to release Monopoly: Skylanders...

MONOPOLY®: SKYLANDERS™ FACT SHEET as of July 10, 2013

The Skylanders™ Monopoly® board game combines the classic risk-taking and deal-making of Monopoly gameplay with the fun and excitement of the Skylanders™ world as players vie for control of the most coveted real estate in Skylands. Produced by USAopoly, under license from Hasbro, and in conjunction with Activision, this cherished board game with a Skylanders twist allows fans to buy, sell and trade 22 newly discovered Skylands locations and rule supreme.

Players buy, sell and trade the likes of Stealth Elf's Ninja Dojo, Trigger Happy's Bank Vault, and Spyro's Chompy Diner while steering clear of Auric's Traveling Store Taxes and Persephone's Gem Shop Tax as they battle for Thumpback's Thundering Tide Pool and Zap's Lightning Race Track (prime properties traditionally occupied by Boardwalk and Park Place).

Key Features:

Toys"R"Us® Heads to Comic-Con International in San Diego at Entertainment Earth® Booth #2343 with Nine Noteworthy Exclusives

Collector-worthy TRANSFORMERS, Pretty Ponies, a Batmobile and a Limited Edition Fairy All among Toys"R"Us Comic-Con Exclusives

July 2013 - Building on its tradition of offering an unbeatable assortment of toys for kids and collectors of all ages, Toys"R"Us® has revealed its lineup of nine exclusive items available in honor of its fifth appearance at the highly anticipated Comic-Con International in San Diego, which will take place from Thursday, July 18 through Sunday, July 21. Offered in partnership with Entertainment Earth® at Booth #2343, conventioneers will find Comic-Con merchandise based on fan favorite series, like Adventure Time™, WINX Club®, TRANSFORMERS, Batman and The Walking Dead.

Hasbro Builds on MY LITTLE PONY Brand Growth Catering to Fans Worldwide

LAS VEGAS -- June 19, 2013 -- Hasbro, Inc. today announced that its global licensing program supporting the popular MY LITTLE PONY brand will touch every major category immersing girls in entertaining, inventive, stylish, and fun MY LITTLE PONY lifestyle experiences. Inspired by the widely appealing, My Little Pony: Friendship is Magic animated television series, licensed merchandise from publishing to digital gaming, plush, and fashion & beauty is set to arrive at retail throughout 2013.

"The MY LITTLE PONY brand is experiencing explosive growth paving the way for highly thoughtful licensing programs that further extend the brand engagement in new and meaningful ways for millions of young girls around the globe," said Simon Waters, Senior Vice President of Global Brand Licensing and Publishing at Hasbro.

Hasbro and Gramercy Announce the Launch of a Breakout Line for NERF DOG Including Toys, Agility and Training Items for Consumers' Loyal Sidekicks

LAS VEGAS -- June 18, 2013 -- Hasbro, Inc., today announced a strategic licensing program with Gramercy Products, Inc. to launch NERF DOG, a full range of NERF-inspired canine retrieving toys. The high-performance, tough and durable line will launch at Walmart stores throughout the U.S. beginning this summer followed by pet specialty stores in fall 2013.

"NERF DOG is a great example of Hasbro's strategic approach to marrying the sports action category with key brands like NERF," said Simon Waters, Senior Vice President, Global Brand Licensing & Publishing at Hasbro. "The new NERF DOG line will perfectly translate the DNA of the NERF brand into a fresh breakout line that encapsulates the inner drive shared both by dogs and their owners to engage in over-the-top active play. It promises to be quite fun for all."

Hasbro Set to Drive Global Retail Programs with Strategic Licensing Supporting Company's Franchise Brands

PAWTUCKET, R.I. -- June 17, 2013 -- Hasbro, Inc. is set to arrive at the 2013 International Licensing Expo in Las Vegas on June 18 to showcase its global Franchise Brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, PLAY-DOH, MAGIC: THE GATHERING and MONOPOLY. This year's lineup will highlight the company's continued momentum in bringing to market highly innovative brand extensions across key licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health and beauty.

"Hasbro is executing a highly focused and aggressive plan to extend its brand franchises in ways that are engaging for consumers worldwide," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro.

Following are the Hasbro properties that will take center stage at Licensing Expo:

TRANSFORMERS

Hasbro and Rovio Enter into Expanded Angry Birds Licensing Agreement

The New, Expanded Agreement Makes Hasbro the Premier Toy and Game Licensee for Rovio and the Angry Birds Brand Including the Upcoming Angry Birds Go! Property

PAWTUCKET, R.I. & HELSINKI -- June 17, 2013 -- Hasbro, Inc. and Rovio Entertainment today announced an expanded licensing agreement for Hasbro to develop toys and physical games based on the globally popular Angry Birds brand. The new agreement makes Hasbro the premier toy licensee for Angry Birds, including the upcoming game Angry Birds Go! (http://go.angrybirds.com) set to be released this year. In addition, Hasbro will continue to develop and expand their already highly successful collaboration with Angry Birds Star Wars from Rovio Entertainment and LucasFilm.

2013 TRANSFORMERS Hall of Fame Finalist Vote Now LIVE!

June 2013 - Hasbro has sent an update about their Transformers Hall of Fame voting:

Hello, TRANSFORMERS fans!

The time has come for the public at large to select two Fans' Choice robot inductees to make up the class of 2013 for the TRANSFORMERS Hall of Fame! Drawn from an open nomination process as voted upon by the readers of TRANSFORMERS fan sites, the five beloved TRANSFORMERS characters who garnered the most votes are now online at TRANSFORMERS.COM for an open vote. The two characters who receive the most votes by 11:59 p.m. ET on June 21st will be inducted into the TRANSFORMERS Hall of Fame!

The five nominees, in alphabetical order, are:

• ARCEE
• MEGATRON (Beast Wars)
• PROWL
• RODIMUS/HOT ROD
• ULTRA MAGNUS