WowWee

WowWee Readies 6 AppGear Titles

New Toy Category Equals New Revenue for Retailers in 2012

AppGear™ to Premiere at CES 2012

LAS VEGAS, Jan. 4, 2012 -- from ShowStoppers @CES 2012 -- AppGear™ from WowWee is a line of collectible toys that interact with free downloaded apps, the latest trend in gaming and graphics. AppGear changes the way consumers interact with the world of gaming, connecting apps with traditional tangible toys providing the user with a unique interface combining the digital and real world, essentially creating a new reality... "Amplified Reality."

Launching in early 2012 with 6 unique titles, AppGear will be the low-cost innovative leader in the newly created category, known as AppCessories. A leading national newspaper recently said the AppCessory™ category will be the hottest toy category for 2012.

Last year, App sales surpassed 5.2 billion dollars and this year, that number is expected to increase to over 15 billion. By 2014, experts expect to see the number grow exponentially to 185 billion in sales.

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