ELVIS PRESLEY LICENSING SEES CONTINUED GROWTH IN INTERNATIONAL MARKETS AND FUN NEW WAYS FOR FANS TO CELEBRATE THE KING
Demand for Elvis-themed product attributed to use of social networks and special events to grow fan base by exposing consumers to the movies, music and imagery of the King of Rock ‘n' Roll.
MEMPHIS, Tenn. (APRIL 12, 2012) – The worldwide licensing program of Elvis Presley Enterprises, Inc. continues to see growth with hundreds of new products being launched by more than 260 official licensees around the globe. Included is significant new activity from six international agents as well as growth and new products from domestic licensees.
Exciting new products include apparel, books, music, a 4D film, and more targeting Elvis fans of all ages.
Elvis and his legacy of rockin' music are being celebrated in a new multi-level progressive jackpot slot machine from International Game Technology (IGT) unveiled recently at the Global Gaming Expo. A jukebox included in the game allows players to sing along to Elvis' hits while they play.