View-Master

Fisher-Price Offers View-Master 3D Content

Fisher-Price and Spatial View Partner to Bring View-Master® 3D Content Into the Digital Age

EAST AURORA, N.Y., Jan. 10, 2012 -- Fisher-Price, Inc., the largest infant and preschool toy manufacturer and a subsidiary of Mattel, Inc., announced a new partnership with Spatial View Inc., a leading innovator in stereo 3D content distribution and auto-stereoscopic display technologies.

Fisher-Price will offer a selection of images from the company's View-Master image archive, regarded as the largest collection of 3D still images in the world. "The View-Master archive is a virtual treasure-trove of 3D imagery capturing over 100 years of history and culture," said Peter Snajczuk, Vice President of Marketing for Fisher-Price. "We're thrilled to be working with Spatial View to make these spectacular images available digitally for download from ViewMasterDigital3D.com to a variety of 3D mobile devices and Internet-connected 3D TVs."

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