Toys"R"Us® Introduces Lemon Smiles Challenge To Kick Off Its 2013 Campaign To Benefit Alex's Lemonade Stand Foundation
Company Anniversaries Nationwide Fundraising and Awareness Program to Help Find a Cure for Pediatric Cancer
LEGO® Friends and Alex's Lemonade Stand Foundation Build World's Largest LEGO Lemonade Stand
- Company encourages children nationwide to make 2012 the biggest and most successful National Lemonade Days weekend ever to fight childhood cancer -
PHILADELPHIA, June 8, 2012 -- LEGO® Friends, a new construction toy theme designed to engage more children in LEGO play, announced today that it will build the world's largest LEGO lemonade stand June 7-8. The build will take place in front of Philadelphia's National Constitution Center (NCC) in an effort to inspire children nationwide to create their own lemonade stand to benefit Alex's Lemonade Stand Foundation (ALSF), a non-profit organization dedicated to finding better treatments and - ultimately - a cure for childhood cancer.
Toys"R"Us® Reaffirms Its Commitment To Alex's Lemonade Stand Foundation With Nationwide Fundraising And Awareness Program
Company to Launch In-Store and Online Campaign to Help in the Fight Against Pediatric Cancer, Highlighting Extraordinary Examples of Kids Helping Kids - One Cup at a Time
WAYNE, N.J., May 30, 2012 -- Toys"R"Us® today announced its continuing support of Alex's Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for all children with cancer. Beginning this Friday, June 1 through Tuesday, July 31, the company will "Help Fight Childhood Cancer, One Cup at a Time" with an in-store and online fundraising campaign benefiting ALSF. Monetary donations will be collected at all Toys"R"Us and Babies"R"Us® stores and online at Toysrus.com/AlexsLemonade.