Toys"R"Us and DreamWorks Animation Unveil Global Exclusive "World of Madagascar" Brand
Toys"R"Us In-Store and Online Boutiques Celebrate Launch of New 3D Madagascar 3: Europe's Most Wanted in Theaters on June 8, 2012
WAYNE, N.J. and GLENDALE, Calif., June 1, 2012 -- Toys"R"Us and DreamWorks Animation SKG, Inc. today unveiled "World of Madagascar," a new brand featuring toys based on characters from all three Madagascar films, now available exclusively at Toys"R"Us online and in store locations around the world. Coinciding with the launch of Madagascar 3: Europe's Most Wanted, which arrives in theaters on June 8, Toys"R"Us is showcasing the "World of Madagascar" in Toys"R"Us stores throughout the United States during the month of June. Highlighted in the boutique are exclusive toys from Fisher-Price®, as well as a full range of lifestyle products inspired by the beloved Madagascar franchise.