Saban Brands Acquires Zui, Provider of Kid-Safe Online Content
Acquisition Continues to Enhance Digital Capabilities and Further Establishes Saban Brands as a Leader in Kids Online Entertainment
LOS ANGELES (September 19, 2012) – Saban Brands announced today it has acquired Zui, which provides access to the largest collection of curated, kid-friendly online content. The acquisition strengthens Saban Brands' position as a leading digital innovator for kids entertainment, and continues to grow the company's digital capabilities. The addition of Zui will add 12 employees to the organization as well as a new physical presence in San Diego, where Zui is headquartered.
"We are looking forward to working with the talented team at Zui," said Elie Dekel, President of Saban Brands. "This is a very exciting acquisition that allows us to further develop our online offering and deepens our position as a premier provider of kids entertainment across all media."