Hasbro Set to Drive Global Retail Programs with Strategic Licensing Supporting Company's Franchise Brands
PAWTUCKET, R.I. -- June 17, 2013 -- Hasbro, Inc. is set to arrive at the 2013 International Licensing Expo in Las Vegas on June 18 to showcase its global Franchise Brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, PLAY-DOH, MAGIC: THE GATHERING and MONOPOLY. This year's lineup will highlight the company's continued momentum in bringing to market highly innovative brand extensions across key licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health and beauty.
"Hasbro is executing a highly focused and aggressive plan to extend its brand franchises in ways that are engaging for consumers worldwide," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro.
Following are the Hasbro properties that will take center stage at Licensing Expo:
Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair
Premier Global Branded Play Company Highlights New Introductions from TRANSFORMERS, MY LITTLE PONY, PLAY-DOH, FURBY and More
NEW YORK -- February 7, 2013 -- Hasbro, Inc., home to many of the world's favorite entertainment and playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere.
"Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY," said John Frascotti, chief marketing officer, Hasbro. "In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want."
The Magic of FURBY Returns as Hasbro Unleashes an Unpredictable Furry Creature with "A MIND OF ITS OWN"
PAWTUCKET, R.I. -- September 17, 2012 -- Almost 15 years after its debut, the iconic FURBY creature from Hasbro, Inc. returns this fall with a "MIND OF ITS OWN" and advanced technology that gives each FURBY an unpredictable nature that will continue to delight and surprise children and fans of all ages.
Already named to hot lists for holiday 2012, the quirky FURBY creature first appeared in 1998, becoming the must-have toy of that holiday season and sparking a collector craze around the world, solidifying its place in pop culture history. Now FURBY, a toy industry icon, returns with advanced technology that delivers a uniquely interactive play experience and introduces this unforgettable character to a whole new generation.