ORLANDO, Fla., Oct. 8 -- Action Products International, Inc. (Nasdaq: APII), a leading educational toy company, announces the launch of its consumer Holiday Cash Rebate promotion for its I Dig Dinosaurs(R) excavation activity kits. The I Dig Dinosaurs brand was acquired by APII last October. The new program will promote sales of this recently expanded award-winning brand during the 2001 holiday season.
Backed by national advertising in Family Fun(R) Magazine, consumer rebate coupons for I Dig Dinosaurs excavation kits will be available in print and in retail locations nationwide. Retail outlets include Zany Brainy, Learning Express, Imaginarium, the Museum Company stores, and hundreds of quality independent specialty retailers, museum and attraction gift shops, craft, hobby and bookstores. The program offers a $5.00 rebate on Giant-Size Skeleton Excavation Adventures (suggested retail $24.99) and a $3.00 rebate on Skull Excavation Adventures (suggested retail $19.99).
With Earth Lore I Dig Dinosaurs excavation kits, children become junior
paleontologists, using steel hammers and chisels to dig through dust-free,
glacial rock called Dinostone(R) and unearth replica dinosaur bones. Once uncovered, the bones are reassembled and painted for display.
With the holiday shopping season fast approaching, the Earth Lore I Dig
Dinosaurs Holiday Cash Rebate program adds further value to the leading brand of excavation activity kits. The kits make perfect gifts and the rebate provides an attractive incentive for buyers to include them in their holiday shopping plans.
Ron Kaplan, CEO and Chairman of Action Products said, "This consumer promotion, with its national advertising, cost-effectively reaches millions of homes. It marks APII's entree to direct consumer advertising and takes a proactive approach to provide sales during the holiday season. This is also an important step in directing the Company to more focused brand management and growth in consumer brand equity."
ABOUT ACTION PRODUCTS INTERNATIONAL
Action Products International, Inc. is a toy manufacturer emphasizing
educational children's brands including Earth Lore(TM) I Dig Dinosaurs(R) and I Dig Treasures(R), Space Voyagers(R) "The most authentic Space Toys on Earth", Climb@Tron(TM) window-climbing robots, Thomas & Friends(R) Creative Play arts and crafts kits, and Play and Store(TM) portable playsets. Its products are marketed and sold to quality retailers in the United States and worldwide.
For more information on Action Products toys, email [email protected] or visit the company on the World Wide Web at: http://www.apii.com or
http://www.spacevoyagers.com.
NOTE: Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, and intellectual property rights and the outcome of competitive products, risks in product development, the results of financing effort, the ability to complete transactions, and other risks identified in this release and the Company's Securities and Exchange Commission filings.
