Raving Toy Maniac

PLAYMOBIL Ready to Board Smartphones and Tablets for the First Time

PARIS, August 14, 2012 -- Gameloft, a leading global publisher of digital and social games, and PLAYMOBIL have announced a worldwide exclusive partnership for the development of the PLAYMOBIL Pirates game for smartphones and tablets. For over 38 years, PLAYMOBIL has been a major player in the toy market. Since its launch in 1974, over 2.5 billion figures have been produced and are enjoyed by children around the world. Gameloft is the first publisher to develop a game based on the famous PLAYMOBIL's franchise on mobile devices.

Immersing in the original world of PLAYMOBIL Pirates, players can meet up with the most iconic toys from the pirates range, from the classic figurines to the newest additions. Users must build their own pirate camp and recruit crew members while completing quests and mini-games. The modeling will remain faithful to the PLAYMOBIL characters, and the exciting pirate universe will delight fans of the franchise and a wide audience of gamers alike.

"We are thrilled to collaborate with a leader in digital games," said Christian Buchner, Project Manager New Media, from PLAYMOBIL. "By featuring our world-famous pirates' toys in an innovative and user-friendly digital game, Gameloft supports us in bringing PLAYMOBIL fans a new, totally immersive gaming experience."

"PLAYMOBIL is one of the most famous children's brands in the entertainment world and we're excited to be the first publisher to bring these hugely popular toys to life on digital platforms," said Gonzague de Vallois, Vice President of Publishing at Gameloft. "We've put a lot of effort into creating a gaming experience that remains faithful to the fascinating PLAYMOBIL universe, from the famous pirate ship to the brand's unique characters."

PLAYMOBIL Pirates will be available for free on iOS and Android smartphones/tablets, by the end of 2012.

About Gameloft:

A leading global publisher of digital and social games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, including mobile phones, smartphones and tablets (including Apple® iOS and Android® devices), set-top boxes, connected TVs and consoles. Gameloft operates its own established franchises such as Asphalt®, Real Football®, Modern Combat, and N.O.V.A.: Near Orbit Vanguard Alliance®, and also partners with major rights holders including Marvel®, Hasbro®, FOX®, Mattel® and Ferrari®.

Gameloft is present on all continents, distributes its games in over 100 countries and employs over 5,000 developers.

Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA). Gameloft's sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US.

ABOUT PLAYMOBIL and geobra Brandstätter GmbH & Co.KG

Geobra Brandstätter GmbH & Co.KG - headquartered in Zirndorf, Germany - is the producer of PLAYMOBIL and Germany's largest toy manufacturer. The 7.5 cm tall PLAYMOBIL figure is the cornerstone of this creative toy system, which is a multi-year winner of international awards. The imaginative role play with historical and modern play themes is fascinating children and is highly valued by parents and educational practitioners. Since its launch in 1974 2.5 billion PLAYMOBIL figures have been produced. The company distributes its toy system consisting of around 30 different play themes in more than 65 countries and employs more than 3,500 people. Worldwide turnover for the Brandstätter Group rose to a record level of 564 million Euros in 2011. Subsidiaries in the United States, Canada, France, Great Britain, Belgium, the Netherlands, Luxembourg, Austria, Switzerland, Italy, Greece, Mexico, Spain and Scandinavia make up the majority of the 69 per cent export share. PLAYMOBIL's certified high quality is guaranteed by using company owned European production sites in Germany, Malta, the Czech Republic and Spain. For more information, please visit http://www.playmobil.com.