lite brix

CRA-Z-ART® Introduces LITE BRIX™

The Superlight Building System Product Line For 2012

RANDOLPH, N.J., Sept. 10, 2012 -- On September 10, 2012, CRA-Z-ART® unveiled its brand-new ground breaking line of construction sets, LITE BRIX™ The Superlight Building System.

CRA-Z-ART's LITE BRIX™ line is an exciting new innovative building system that combines traditional brick building construction with the magic of light up bricks and connectors, allowing kids to "build with lights." Themes include: Robots, Helicopters, Race Cars, Jet Fighters, Motorcycles, Space Shuttles, Lumi-Port Airport, Fire Rescue and Extreme City Buildings. Each set comes with a battery power pack that attaches to the models.

LITE BRIX™ are compatible with all other brick building systems on the market, which creates endless possibilities for creative play. The product line will be available exclusively at Toys "R" Us® stores nationwide and online at beginning September 2012, and is designed for children ages six (6) and up. Consumers will also enjoy eye-catching commercials promoting the all new line.

Quote from Larry Rosen: Children can now build bigger, brighter and better with LITE BRIX™ "Children love to build with our LITE BRIX™ building sets." LITE BRIX™ combines traditional brick building constructions with the magic of lights.

CRA-Z-ART® founded by Lawrence Rosen in 2008, is the fastest growing arts, craft and toy company in America focused on bringing excitement and innovation to both the toy and school supply market. CRA-Z-ART® is a prime manufacturer based in Randolph, New Jersey with factories in the USA and China.

CRA-Z-ART® produces high-quality toy and stationery products that are part of our family heritage and everyone at CRA-Z-ART® strives to provide customers with products that are... ALWAYS CREATIVE!® Discover more about CRA-Z-ART® products online at