Raving Toy Maniac

Angry Birds™ Space Encounter Opens at NASA's Kennedy Space Center Visitor Complex

Comprehensive, Interactive Attraction is the First of its Kind in the United States

CAPE CANAVERAL, Fla., March 22, 2013 -- KENNEDY SPACE CENTER – The internationally popular Angry Birds™ have landed at NASA's Kennedy Space Center Visitor Complex for a new mission in space.

Angry Birds Space Encounter, the first comprehensive, interactive Angry Birds attraction in the United States designed for people of all ages, opened today at the Visitor Complex. Kennedy Space Center Visitor Complex partnered with Rovio Entertainment, creator of the globally successful Angry Birds franchise, including Angry Birds Space, to bring the beloved characters to life.

"Rovio is thrilled to partner with Kennedy Space Center Visitor Complex to bring this unique attraction to the fans of Angry Birds," said Dan Mitchell, Rovio's director of location-based entertainment, during today's grand opening celebration at the Florida destination.

"Angry Birds Space Encounter is both a fun and educational experience," said Bill Moore, chief operating officer of Kennedy Space Center Visitor Complex for Delaware North Companies Parks & Resorts, which operates the popular destination on Florida's Space Coast for NASA.

"Concepts of human space exploration are incorporated into Angry Birds Space Encounter, reflecting Kennedy Space Center Visitor Complex's ongoing mission to encourage young people in the STEM (science, technology, engineering and mathematics) fields of study. Kids will love interacting with their favorite Angry Birds Space characters, while parents will appreciate that their children are enjoying the learning experience," Moore said.

The 4,485-square-foot Angry Birds Space Encounter, which is included in regular Visitor Complex admission, brings to life the space adventures of the Angry Birds as they follow their kidnapped eggs into an inter-galactic wormhole, come face-to-face with Space Pigs and gear up with heroic superpowers. Visitors encounter six interactive stations designed to engage and immerse guests in a new dimension of Angry Birds Space:

• Create Your Own Angry Bird – Red, green, blue or purple – Guests create their own Angry Bird by choosing from an array of body styles and accessories. When the bird is complete, guests can print their bird as a keepsake.
• Eggsteroids Slingshot – Ready, set, squawk! Guests take their best shot – slingshot, that is – at King Pig and Corporal Pig, competing with fellow players using mini Angry Birds launched in a slingshot to zap the Space Pigs.
• Cold Cuts Tile Puzzle – Guests line up a universe of planets and Angry Birds to solve sliding puzzles, with three levels of difficulty, featuring images of Super Red, Ice Bird, The Incredible Terence and Space King, Pig in a Bubble.
• Danger Zone – Proceed with caution! The Danger Zone features a mirrored labyrinth challenge to find the hidden Angry Birds. Guests discover surprises along the way.
• Red Planet Lazer Challenge – The Angry Birds need help finding their prized golden eggs! Guests journey to the surface of the Red Planet to search for the mythical eggs but need to watch out for lazer beams that create obstacles along the course, making the mission more difficult.
• Angry Birds Game Zone – Guests can play the actual Angry Birds Space game in a tournament against fellow guests, mastering selected levels and discovering little known hints to zap the pigs.

An Angry Birds Space photo opportunity also is available, as is Angry Birds merchandise.

NASA astronaut Donald Pettit, Ph.D., who previously announced from the International Space Station that NASA and Rovio would partner on the creation of the Angry Birds Space game, was also on hand for the grand opening.

"NASA and Rovio have worked together to teach players about physics and space exploration and energize young people regarding future careers in science and technology," Pettit said.

The original idea for Angry Birds Space came in a Twitter message from @NASA to Rovio that said: "Hey @RovioMobile, our computers are a bit better than they were in '69. We might be able to help you launch birds if you find pigs in space."

That tweet was the starting point for conversations that eventually led to NASA's partnership with Rovio and the creation of the Angry Birds Space game and Angry Birds Space Encounter at the Visitor Complex.

Entertainment Design Group Inc. of Austell, Ga., developed, built and installed the Angry Birds Space Encounter at the Visitor Complex under the direction of NASA and Delaware North.

The opening of Angry Birds Space Encounter comes a few months before the Visitor Complex will celebrate the grand opening of the new $100 million home of Space Shuttle Atlantis June 29.

Located only 45 minutes from Orlando, Kennedy Space Center Visitor Complex features many attractions and year-round interactive programs, including meeting real astronauts. The standard bus tour, included with admission, explores the history of the Apollo moon and space shuttle programs with panoramic views of Kennedy Space Center, the Vehicle Assembly Building's (VAB) exterior and a stop at the Apollo/Saturn V Center, where visitors see an authentic 363-foot Saturn V moon rocket and relive the historic Apollo missions that saw man land on the moon.

Other Kennedy Space Center Visitor Complex attractions and activities include Shuttle Launch Experience, an incredible simulated journey of vertically launching into space and orbiting Earth aboard the space shuttle, as well as the Astronaut Training Experience ® (ATX®), Rocket Garden, two IMAX® theaters, Astronaut Encounter, Lunch With an Astronaut, U.S. Astronaut Hall of Fame® and Exploration Space: Explorers Wanted.

Visitors also can share mankind's greatest achievements and future of the space program with the entire family and receive rare access to areas of Kennedy Space Center that have been off limits to the public for decades. The KSC Up-Close Tour Series includes tours of the VAB, Launch Control Center (LCC), and Launch Pad. The VAB tour has been extended through 2013 and the LCC and Launch Pad tours are confirmed through June 30. All Up-Close Tours are $25 per adult and $19 per child (ages 3-11) plus tax, in addition to admission.

For more information on Kennedy Space Center Complex, please visit http://www.KennedySpaceCenter.com.

About Kennedy Space Center Visitor Complex

Kennedy Space Center Visitor Complex opens daily at 9 a.m. Closing times vary by season. Admission includes the Kennedy Space Center Tour, featuring an actual Saturn V moon rocket, Shuttle Launch Experience, 3D IMAX® space films, Astronaut Encounter, Exploration Space: Explorers Wanted and all exhibits. Admission also includes the U.S. Astronaut Hall of Fame®, featuring historic spacecraft and the world's largest collection of personal astronaut memorabilia opens daily at noon and closing times vary by season. Admission is $50 + tax for adults and $40 + tax for children ages 3-11. The Kennedy Space Center Visitor Complex Commander's Club Annual Pass is $63 + tax for adults and $53 + tax for children ages 3-11. For more information, call 877-313-2610 or visit http://www.KennedySpaceCenter.com.

About Rovio Entertainment

Rovio Entertainment is an industry-changing entertainment media company and creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand.