Toys'R'Us Expands Price Match Guarantee

Toys"R"Us, Inc. Expands "Price Match Guarantee" To Include Pricing From Online Retailers In Advance Of The Holiday Shopping Season

Company Will Match Prices from,,,, and More on Items Available in Its Stores, Extending Its Ongoing Policy of Matching Competitors' In-Store Advertised Prices

WAYNE, N.J., Aug. 21, 2013 -- Toys"R"Us, Inc. today announced that it has enhanced its "Price Match Guarantee" on items available in its Toys"R"Us® and Babies"R"Us® stores nationwide to include selected online retailer pricing, removing any doubt before holiday shopping begins in earnest that customers are receiving the best available prices. As part of this enhancement, the company will match online pricing from,,,,,,,,, and* on in-store purchases of identical items.

Expanding Price Match Guarantee to include pricing from online retailers further strengthens the company's ongoing policy of matching competitors' in-store pricing on identical items when a shopper presents a local retailer's current, valid print advertisement. The company will also continue to match and pricing in its stores, except in the instance of online-only prices.

"We know that Toys"R"Us is THE preferred destination for parents when it comes to making their children's holiday wishes come true, so we want to take away any concerns our customers might have about maximizing their budgets," said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys"R"Us, Inc. "With online shopping growing rapidly, the addition of online competitors to our already strong Price Match Guarantee enables consumers to take advantage of our vast assortment of toys and juvenile products, while being assured they are getting the best price."

Price Match is given at the time of checkout. Customers also have the opportunity to receive a price adjustment retroactively at an "R"Us® store if a purchased item is advertised at a lower price at a local competitor within seven days of their original purchase, as long as they have a valid receipt. The difference will be returned to the customer in the same form of payment in which the original purchase was made.

Prices are matched after deducting any Toys"R"Us coupons and all other offers from the price. In addition, shipping charges are calculated and factored into the cost of a competitor's online price before a price match is completed. Other restrictions apply.**

For additional information on Price Match Guarantee, please visit

* Excludes Amazon Marketplace.
**Items known to be out of stock or available in limited quantities will be excluded from the company's Price Match Guarantee. Category offers, "Buy One, Get One" offers, gifts with purchase, percent off discounts and doorbuster items are also excluded. Price Match Guarantee will not be available on Thanksgiving or Black Friday. When two or more of the same item are purchased, Price Match will be limited to two of those items.

The company will not match any online items from Sunday, November 17 through Cyber Monday, November 25, due to exclusive holiday deals offered during this timeframe. Toys"R"Us will not honor competitor advertisements and websites with typographical pricing errors, or online third-party "marketplace" pricing. Clearance, closeout, limited time online offers, damaged product, used, refurbished, open packages or liquidation sales are also excluded.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 877 Toys"R"Us and Babies"R"Us stores in the United States and Puerto Rico, and in more than 660 international stores and over 165 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at, and and on Twitter at and