Raving Toy Maniac

JAKKS Pacific Secures Multi-Category License for Nickelodeon's Teenage Mutant Ninja Turtles

MALIBU, Calif. -- April 15, 2014 -- Leading U.S. toymaker JAKKS Pacific, Inc., announced a licensing agreement with Nickelodeon to manufacture, distribute and market a line of specialty figures and toys in the United States based on the network's hit animated series Teenage Mutant Ninja Turtles.

The agreement includes JAKKS' Hero Portal™ TV video game platform, the next generation of JAKKS' Plug It In & Play TV Games™ products, large-scale figures and more. JAKKS expects to launch its Teenage Mutant Ninja Turtles product line in fall 2014 to coincide with the August 8, 2014, release of the feature film from Paramount Pictures.

"We are pleased to be a part of the hugely successful Teenage Mutant Ninja Turtles franchise and to bring to life the famous, crime-fighting quartet," said John Blaney, Executive Vice President of Marketing, JAKKS Pacific. "Our 48.5 inch rendering of Michelangelo is the biggest articulated figure available at retail and evokes all the action, adventure and fun of the Teenage Mutant Ninja Turtles experience. Our new Hero Portal platform capitalizes on the way kids are playing today with collectible game pieces designed to activate features with an all-in-one TV video game console."

"JAKKS Pacific is a leader in the toy making industry and we are excited to tap into their expertise in creating products that epitomize the essence of Teenage Mutant Ninja Turtles," said Manuel Torres, Senior Vice President, Global Toys and Publishing, Nickelodeon Consumer Products. "This new line of products will spark the imaginations of our worldwide fans and give them even more of their favorite Leonardo, Raphael, Donatello and Michelangelo adventures at home."

About Nickelodeon

Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children's toy licenses. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, Impulse Toys and Pet Products sold under various proprietary brands including JAKKS Pacific®, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!®, Tollytots®, Disguise®, Moose Mountain® and Maui®. JAKKS is also the creator of the underlying Monsuno® property and toy line. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, DC Comics, Saban's Power Rangers® and Cabbage Patch Kids®. DreamPlay Toys, LLC is a joint venture between JAKKS Pacific, Inc. and NantWorks LLC to develop, market and sell toys and related consumer products incorporating NantWorks' proprietary iD™ recognition technology. www.jakks.com