LEGO Minecraft Micro World Set
LEGO® Minecraft™ Micro World details unveiled, available for pre-order
BILLUND, Denmark – February 16, 2012 - The LEGO Group and Mojang have released purchase details and pictures of the LEGO® Minecraft™ Micro World today.
The new set, which was the first to receive 10,000 votes of support from users on the global LEGO CUUSOO idea collection platform, will be available for purchase in summer 2012, but can be pre-ordered from today, exclusively through Mojang retail partner Jinx.com for $34.99/€34.99 at http://www.jinx.com/LEGOMinecraft. The sets will also be sold in select LEGO brand retail stores and the LEGO online shop from summer 2012.
"LEGO Minecraft Micro World is designed to celebrate the essence of the LEGO concept and the Minecraft gaming experience," said Paal Smith-Meyer, Head of the LEGO New Business Group. Each set features four cubic modular vignettes that can be connected to recreate the Minecraft experience in LEGO bricks. One Minecraft block is represented as one 1x1 LEGO plate with a tile on top - not a perfect cube, but the best approximation at the chosen scale.
LEGO Minecraft Micro World includes two of Minecraft's most iconic characters, Steve and a Creeper, represented as "Micro Mobs." The model presents a standard for building a Minecraft world that can be configured any way the builder likes.
The surface of the modules comes off to reveal mines and hidden resources beneath. Fans can build their own landscapes, stack cubes on top of each other, to build the world of Minecraft as they wish.
The product was developed in collaboration with four LEGO fans: Chris Malloy, Michael Thomas, Kyle Tingey, and Bjarne Panduro Tveskov. These fans developed concepts alongside LEGO designers and helped shape the product into its final version.
Upon seeing the physical model the first time, Mojang founder Markus "Notch" Persson exclaimed: "Woohoo!"
LEGO CUUSOO is a website where LEGO fans can submit their ideas for new LEGO products and collect votes to make their ideas become a reality. They can also vote for other users' ideas. It can be found at http://lego.cuusoo.com.
Ideas that are supported by 10,000 votes have a chance of being selected to become part of the LEGO Group's product portfolio. Consumers who have their ideas chosen will earn 1% of the total net sales of the product.
Mojang will donate the 1% proceeds from LEGO CUUSOO to charity.
For more on the co-creation process for LEGO Minecraft Micro World, see the LEGO CUUSOO blog at http://legocuusoo.(bleep).
About The LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 10,500 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries. www.LEGO.com
LEGO and the LEGO logo are trademarks of The LEGO Group. © 2012 The LEGO Group.
About Mojang
Mojang is an indie game development studio based in Stockholm, Sweden. Founded by Markus "Notch" Persson, Jakob Porser and Carl Manneh in October of 2010, Mojang has reached a user base of over 20 million registered users with its first game, Minecraft. Mojang is currently developing its second game Scrolls and published its first 3rd party game Cobalt in December. For more information, visit http://mojang.com/