Raving Toy Maniac

Twizzlers Celebrates Release Of The Amazing Spider-Man™ With A Twisty Web Of Amazing Prizes

Facebook Promotion Invites Fans to Help The Amazing Spider-Man Build a Virtual Web of Twizzlers Twists Unlocking Prizes and Exclusive Content

HERSHEY, Pa., May 15, 2012 -- Twizzlers® Candy has teamed up with Sony Pictures to mark the debut of the The Amazing Spider-Man™ by challenging fans nationwide to swing into action and help the hero build a virtual web of Twizzlers Twists to unlock sweet prizes and exclusive content. Beginning May 13 through July 7, 2012, fans can visit http://www.Facebook.com/Twizzlers once daily to add a Twizzlers Twist to The Amazing Spider-Man's web in three scenes that depict the chapters of The Amazing Spider-Man story for a chance to win unique prizes, including a trip to the next Spider-Man movie set.

"From the candy's signature red color to its web-like characteristics, our iconic Twizzlers Twists are the perfect complement to sweeten fans' movie experience both on and offline," said Anna Lingeris, spokesperson for the Twizzlers brand. "We're excited to team up with Sony Pictures to bring added excitement to The Amazing Spider-Man through this unique online experience and the chance to win a trip to the set of the next Spider-Man film."

Now through July 7, 2012, consumers nationwide can visit http://www.Facebook.com/Twizzlers to help build the virtual web for a chance to score amazing prizes, including a Sony Blu-Ray Disc Home Theatre System, The Amazing Spider-Man t-shirts, one-month digital subscriptions to Marvel Digital Comics Unlimited™ and more. One grand prize winner will receive an all expenses paid trip to visit the set of the next Spider-Man movie, including spending money as well as airfare, hotel stay for up to three friends. Fans can add a Twizzlers Twist to the web and "tag it" in each of the three different movie scenes once per day, increasing their chances of winning with each piece. Winners will be announced after July 12, 2012. The three scenes and prize sets in The Amazing Spider-Man's Twizzlers Twisted Web promotion include:

• Scene 1: Intro to a Hero (May 14-31) – Autographed script pages and The Amazing Spider-Man t-shirts
• Scene 2: The Arachnid Ascends (May 31-June 18) – Autographed The Amazing Spider-Man posters, standard The Amazing Spider-Man posters and one-month digital subscriptions to Marvel Digital Comics Unlimited™
• Scene 3: The Final Showdown (June 18-July 7) – Sony Blu-Ray Disc Home Theatre System and pairs of movie tickets redeemable for The Amazing Spider-Man film

In addition to unlocking three unique sets of The Amazing Spider-Man prizes, fans can access exclusive movie content including The Amazing Spider-Man movie trailer and Peter Parker's photo album on http://www.Facebook.com/Twizzlers.

The Amazing Spider-Man also will take a starring role in a national television commercial for Twizzlers Candy. The commercial will feature the hero flying around town with the help of Twizzlers Twists and air from May 14 to July 8, 2012. Specially marked packages of 16 ounce Twizzlers Candy featuring The Amazing Spider-Man are available while supplies last at mass grocery and drug stores nationwide.

For more information and to begin adding to The Amazing Spider-Man's Twisted Web, visit http://www.Facebook.com/Twizzlers.

About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and more than 12,000 employees. With revenues of nearly $6 billion, Hershey offers confectionery products under more than 25 brand names, including such iconic brands as Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, and Ice Breakers. Hershey also offers premium and artisan chocolate products under such brands as Scharffen Berger and Dagoba through the Artisan Confections Company, a wholly owned subsidiary. The company is focused on growing its presence in key international markets such as China and Mexico while continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success.

About The Amazing Spider-Man™
One of the world's most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in The Amazing Spider-Man™. Focusing on an untold story that tells a different side of the Peter Parker story, the new film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field. The film is directed by Marc Webb from a screenplay written by James Vanderbilt and Alvin Sargent and Steve Kloves from a story by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film in association with Marvel Entertainment for Columbia Pictures, which will open in theaters everywhere in 3D on July 3, 2012. The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents' disappearance – leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his father's former partner. As Spider-Man is set on a collision course with Connors' alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.