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Cheerios Free Book Promotion

Cheerios® Serves Spoonfuls of Stories® for the 11th Year to Get Books into the Hands of Children

For the first time, Spoonfuls of Stories® expands to include chapter books for older children

MINNEAPOLIS, April 25, 2013 -- Furthering its commitment to nourish children's bodies and minds, Cheerios® is expanding its Spoonfuls of Stories® to reach older kids for the first time in the history of the 11-year program.

As it has for the past decade, Cheerios® Spoonfuls of Stories® will provide eight million bilingual children's books free inside specially marked cereal boxes. In addition, 3 million chapter books for older children will be included in specially marked boxes of Honey Nut Cheerios® for the very first time.

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