Highly-Anticipated LEGO® Minecraft Building Sets Bring All the Creativity and Adventure of Digital Gaming to Physical Play
Demand surges for six building sets based on the world's most popular game
NEW YORK, AMERICAN INTERNATIONALTOY FAIR (February 12, 2015) - Since its January 1, 2015 launch, a collection of six LEGO® Minecraft sets have been driving traffic into toy aisles at a time of year when toy sales are not as common. Demand is strong for the new building sets, which give physical form to the digital creative building opportunities of one of the most popular gaming franchises ever to capture the imagination and time of today's children, enabling digital landscapes to come to life in physical form. Each set creates a custom biome with role play opportunity, or can be combined with the others to create ongoing Minecraft adventures.
"LEGO bricks and Minecraft both provide unique outlets for creative expression to their dedicated fans, which is why we're excited to expand our collaboration to a minifigure scale LEGO Minecraft theme," said Michael McNally, senior director of brand relations at LEGO Systems. "What better way to bridge digital and physical play than to combine two of the most popular creative tools available to inspire and challenge the enthusiastic and engaged Minecraft and LEGO communities to further build their adventures?"
The collection, designed for builders ages 8 and up, is available now in toy stores nationwide and includes:
The Cave - builders embark on a quest for vital resources and battle against hostile zombie and spider mobs. When they're finished battling and mining, they can restore energy levels with the chest of bread. Includes Steve minifigure, accessories and a zombies. 249 pieces for $19.99 (USD)
The Farm - whether fencing in the livestock, channeling the "flowing" water, or nurturing and harvesting the crops for pumpkins, wheat, sugar cane and carrots, builders will find all the LEGO elements they need to grow the food they need to survive. But they'll need to watch out for the skeleton with his bow and arrow after nightfall. Includes Steve minifigure, accessories, skeleton, cow and sheep. 262 pieces for $29.99 (USD)
The First Night - builders must construct a shelter and enclosure to protect livestock, craft a bed, an oven and a chest before nightfall to avoid the hissing Creeper™. Includes Steve minifigure, accessories, Creeper and pig. 408 pieces for $39.99 (USD)
Crafting Box - creative Minecraft building opportunities are endless with this box full of all the LEGO elements builders need to create their own LEGO Minecraft environments. Using the periodic table poster to identify LEGO Minecraft elements, builders can follow the 8-in-1 instructions or follow the inspirational pictures and scenarios to complete their Minecraft biomes. Includes Steve minifigure with an accessory, skeleton and mooshroom. 518 pieces for $49.99 (USD)
The Ender Dragon - builders must don diamond armor and helmet to enter this dayless dimension that floats in the void beneath starless skies. With diamond sword and bow, builders can hunt the dangerous Endermen that dwell in the darkness before confronting the mighty dragon that hovers above the regenerative Ender Crystals to collect the dragon egg and create an exit portal. Includes Steve minifigure, accessories, 3 Endermen and Ender Dragon. 634 pieces for $69.99 (USD)
The Mine - builders must don iron armor and pickaxe for a dangerous expedition into the darkness, staying alert for hostile mobs that lurk deep in The Mine. First they blast away the rock face, then load up the precious ores, then jump aboard the minecart and hurtle past the Creeper, zombie and skeleton. Includes Steve minifigure, accessories, skeleton, zombie, spider and Creeper. 922 pieces for $109.99 (USD)
Later this year, four additional LEGO Minecraft building sets will launch to extend the physical creativity and role play potential of the Minecraft world, including: The Dungeon, The Snow Hideout, The Desert Outpost and The Nether Fortress.
About The LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, England, Shanghai, China and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials for children. Guided by the company spirit: "Only the best is good enough", the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
LEGO, the LEGO logo, the Minifigure, the brick and knob configuration are trademarks of the LEGO Group. © 2015 the LEGO Group.
About Mojang
Mojang is an indie game development studio based in Stockholm, Sweden. Founded by Markus "Notch" Persson, Jakob Porser, and Carl Manneh in October of 2010, Mojang has created a worldwide hit with its first title, "Minecraft" currently with over 54 million copies sold across all platforms. Mojang recently released its second game, "Scrolls." For more information, please visit http://mojang.com/ and http://minecraft.net