I don't think it was a mistake. They had it that way on the pegs and when I scanned one. I was very happy to finally see a movie Laserbeak at retail...but not so much when that rang up. I won't pay that price, especially when the Voyagers aren't even that much at the same store.
So WTH was going on?
Saw that on Target.com the other day, they now have a "price cut" bringing them down to $16 (when they should actually be on clearance), that's probably the new Target price there since MSRP is going up to $14.99. Seems like a ploy to raise the price by making it look like it's actually a savings, only way they can do that "honestly" is by actually raising the price and then dropping it again. I'm sure you'll see the price come down to $16 in stores soon which is still too much.
Emerje