Play-Doh

Hasbro 2013 Licensing Summary

Hasbro Set to Drive Global Retail Programs with Strategic Licensing Supporting Company's Franchise Brands

PAWTUCKET, R.I. -- June 17, 2013 -- Hasbro, Inc. is set to arrive at the 2013 International Licensing Expo in Las Vegas on June 18 to showcase its global Franchise Brands, including TRANSFORMERS, NERF, MY LITTLE PONY, LITTLEST PET SHOP, PLAY-DOH, MAGIC: THE GATHERING and MONOPOLY. This year's lineup will highlight the company's continued momentum in bringing to market highly innovative brand extensions across key licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health and beauty.

"Hasbro is executing a highly focused and aggressive plan to extend its brand franchises in ways that are engaging for consumers worldwide," said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro.

Following are the Hasbro properties that will take center stage at Licensing Expo:

TRANSFORMERS

Hasbro's 2013 Toy Fair Summary

Hasbro Showcases Portfolio of Brands and Innovative New Play Experiences at the 110th American International Toy Fair

Premier Global Branded Play Company Highlights New Introductions from TRANSFORMERS, MY LITTLE PONY, PLAY-DOH, FURBY and More

NEW YORK -- February 7, 2013 -- Hasbro, Inc., home to many of the world's favorite entertainment and playtime brands, will celebrate new initiatives and product launches at the largest toy industry expo in the western hemisphere.

"Hasbro continues to deliver the best in branded play to consumers around the world with our unparalleled portfolio of multi-platform properties including TRANSFORMERS, MY LITTLE PONY and MONOPOLY," said John Frascotti, chief marketing officer, Hasbro. "In 2013 Hasbro will offer a wide variety of new ways to experience our brands across multiple formats, making them available anytime and anywhere consumers want."

Hasbro Announces Official 2012 PLAY-DOH Artist of the Year

Hasbro Announces Official 2012 PLAY-DOH Artist of the Year

Rhode Island School of Design Students Sculpt 2012 Presidential Candidates in Competition to Be Named First Ever Official PLAY-DOH Artist

PAWTUCKET, R.I. -- October 2, 2012 -- Today, Hasbro, Inc. announced Ian Williams, age 21 from Rochester, NY, as the winner of the "Official PLAY-DOH Artist of the Year" contest. Hasbro worked with the Rhode Island School of Design Sculpture and Ceramics Department, one of the top art and design schools in the United States, to offer students the exclusive opportunity to become the "Official PLAY-DOH Artist of the Year" and earn a $5,000 tuition stipend.

play-doh

Each entrant sculpted both the Democratic and Republican Party 2012 presidential candidates, Barack Obama and Mitt Romney, using only PLAY-DOH compound. Entries were judged based on five criteria including realism, craftsmanship, creativity, presentation, and incorporation of the PLAY-DOH brand personality.

Hasbro Brand Summary for 2012 Toy Fair

Hasbro to Debut Innovative New Play Experiences from Its Expansive Portfolio of Iconic Brands at the American International Toy Fair

Product Highlights Include 'Off the Board' Gaming Experiences, Brand Reinventions and Exciting New Property Introductions

PAWTUCKET, R.I. -- February 2012 -- Hasbro, Inc. will unveil a wide variety of new toys and gaming experiences at the 109th American International Toy Fair beginning Sunday, February 12 in New York City. The Company, currently in the midst of an exciting transformation into a global branded play company, will not only be celebrating the reveal of new toys and games for 2012, but also a host of immersive brand experiences including new major motion pictures, video games, theme-park rides, television programming and more entertainment and lifestyle products based on many of its popular brands.

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