Ever After High

Hallmark to Again Offer Mattel Ornaments

Hallmark Signs New Licensing Agreement with Mattel

Barbie® ornaments and plush products will be available from Hallmark in 2015.

KANSAS CITY, Mo. - January 07, 2015 - Hallmark and Mattel today announced a new licensing agreement that will bring the Barbie® brand license back to Hallmark in 2015.

With this contract, Hallmark secures the rights to create holiday ornaments and plush products in the U.S. and Canada. The products will have broad distribution through multiple retail channels, with exclusive items in the nationwide network of Hallmark Gold Crown® stores.

"It's beyond exciting to have Barbie back at Hallmark," said Cindy Mahoney, Vice President – Hallmark Licensing. "The iconic Barbie brand is so beloved by families and collectors alike, particularly Holiday Barbie. And get ready, because we have some creative, quality products planned to celebrate Barbie's return."

The first new Barbie™ products from Hallmark will appear in Hallmark Gold Crown stores for Keepsake Ornament Premiere in July 2015.

Mattel Launches Ever After High

MATTEL ANNOUNCES THE GLOBAL LAUNCH OF EVER AFTER HIGH™

New spellbinding brand reaches tweens around the globe with original storylines and creative characters

October 28, 2013 - Turning a new page in fairytale history, Mattel announces the global launch of its newest intellectual property - Ever After High™. Based on the relatable everyday lives of extraordinary teenage sons and daughters of well-known fairytale legends, Ever After High™ features creative storylines and original characters, leveraging multiple platforms to reach consumers at every touch point.

"Ever After High celebrates the idea that the story of your life is not written in permanent ink - our characters help convey to girls the importance of having the courage and confidence to make your own decisions and to create your own destiny," said Stephanie Cota, Senior Vice President, Global Brand Marketing for Mattel. "Ever After High is not like the fairytales you grew-up reading, these are new stories and new characters based on old favorites with modern twists."

A Global Debut

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