Barbie® to Remain a California Girl
Pop Culture Icon Re-models her Dreamhouse® and Continues Life in Malibu
EL SEGUNDO, Calif. -- August 26, 2013 -- The original California girl, Barbie®, today announced that home is truly where the heart is and she will officially be staying in Malibu. Over the past year, Barbie travelled the world to find the perfect place to call home. She toured the trendy streets of New York, experienced the cultural charm of Paris and even enjoyed the rugged Australian outback. Despite her amazing international adventures, Barbie decided this beachside city will remain her hometown and she is excited to stay close to her family and friends (and Ken of course!).
"After much thought and consideration, Barbie has made her decision to stay in Malibu," said Lori Pantel, Vice President, Global Marketing for Barbie. "Barbie feels incredibly connected to the beach and decided to renovate her Dreamhouse instead of move. She drew renovation inspiration from her many world travels and experiences."
Barbie® and Girl Scouts Partner to Create First-Ever Barbie® Patch
The New "Be Anything, Do Everything" Patch Encourages the Next Generation of Girls to Explore Career Options and Leadership Opportunities
EL SEGUNDO, Calif. -- August 22, 2013 -- Today, Barbie® and Girl Scouts of the USA (GSUSA) announced a unique partnership to create the first-ever Barbie® "Be Anything, Do Everything" patch. The participation patch is designed to inspire the next generation of female leaders by encouraging girls to explore career possibilities through exciting new program activities.
Diamond to Distribute Pedigree Books for First Time in North America
(BALTIMORE,MD) - (June 17, 2013)- UK based publisher Pedigree Books has signed with Diamond Comic Distributors (DCD) allowing their publications to be distributed to bookstore and comic book specialty stores in North America. Diamonds and Pedigree's joint efforts mark the first time Pedigree's publications will be offered in the US.
Pedigree is a highly respected publisher in the United Kingdom, holding market leading status in character Annuals, Yearbooks and related activity formats. These 80 paged Annuals cover all aspects of pop culture such as trending music, TV, movies, video games, toys and much more continuing with traditional household brand name properties such as Barbie, Star Wars, Angry Birds, Family Guy and Pokémon. The market leading titles appeal to readers of all ages and feature creative activities such as comics, puzzles and character profiles.
Warner Bros. Consumer Products Unveils Wonderful Product Lineup for the 75th Anniversary of "The Wizard Of Oz"
Robust Roster of Toy and Collectible Licensees Led by Master Toy Partner Jazwares
Burbank, Calif., February 13, 2013 – Warner Bros. Consumer Products (WBCP) announced during New York Toy Fair an impressive roster of licensees set to celebrate the 75th Anniversary of "The Wizard of Oz" in 2014, with creative product lines that will excite fans of the classic film on both sides of the rainbow. Master toy partner Jazwares, as well as USAopoly and Mattel are among the partners helping to honor one of the most beloved properties in all of film history, which will inspire a range of product across multiple categories including toys, collectibles, games and more.
Mega Bloks Hot Wheels™ Construction Sets Unveiled At New York Toy Fair
MEGA Brands and Mattel continue to expand construction lines
MONTREAL/NEW YORK, Feb. 10, 2013 - MEGA Brands launches its brand-new Mega Bloks Hot Wheels™ collection today at the 2013 American International Toy Fair. Toy insiders will get a full preview of the highly-anticipated construction line hitting stores this summer.
Following their successful launch of the Mega Bloks Barbie line in Holiday 2012, MEGA Brands and Mattel continue to expand the construction category with a full range of building sets based on the iconic and best-selling Hot Wheels® brand. Mega Bloks Hot Wheels brings together the speed, action and performance of this world famous boys brand with easy building fun, cool action features and the world's first collectible Hot Wheels micro-action-figures.
Warner Bros. Consumer Products Zooms into Toy Fair Season with the Debut of its Worldwide Toy Program Supporting this Summer's Highly Anticipated Film Man Of Steel
Vast Portfolio of Theatrical, Television, Animation and Super Hero Fare to be Showcased
Burbank, Calif. – January 30, 2013 – Warner Bros. Consumer Products (WBCP) zooms into this year's exciting Toy Fair season with a roster of global licensees ready to support the Studio's portfolio, led by this summer's tentpole film release Man of Steel, which will be supported by DC Comics master toy licensee Mattel, as well as many other toy partners. With an impressive lineup driven by powerhouse properties that stretch from DC Comics Super Heroes and The Hobbit Trilogy to The Big Bang Theory and Looney Tunes, WBCP and its renowned licensees are rolling out new toys and collectibles that will reach fans of all ages.
Royal Caribbean International And Barbie® Set Sail Together To Offer First-Ever Barbie™ Experience At Sea
Girls Can Enjoy Exclusive Themed Staterooms, Tea Parties, Fashion Shows and More Aboard the Industry's Newest Fleet
MIAMI and EL SEGUNDO, Calif., Sept. 10, 2012 -- Royal Caribbean International, in partnership with Mattel, is bringing the signature pink style of Barbie, the world's most popular doll, to the world's most innovative cruise line. The pop culture icon will come to the high seas for the very first time to invite girls to see what happens when Barbie becomes a part of their cruise vacation. The all-new Barbie™ Premium Experience, available exclusively on Royal Caribbean ships, is making its stylish splash aboard the cruise line's entire global fleet of 22 ships starting in January 2013 on select ships and rolling out to the remainder of the fleet by March 2013.
Mattel Leverages Powerful Portfolio of Properties and Global Footprint to Grow Toy Brands into Lifestyle Brands
Barbie®, Hot Wheels®, Monster High® and Fisher-Price® Extend Play Outside of the Toy Box with New Global Consumer Products Initiatives
LAS VEGAS -- June 11, 2012 -- At the 2012 Las Vegas Licensing International Expo, Mattel, Inc. will showcase its powerful portfolio of iconic brands and successful properties. Mattel is the worldwide leader in the design, manufacturing and the marketing of toys and family products, and leads the way in translating the most popular toy brands in the industry into lifestyle brands through innovative and impactful partnerships around the world. Las Vegas Licensing International Expo will serve as the platform for the company to introduce new and exciting partnerships to an industry audience.
Crayola and Mattel Announce Colorful New Multi-Year Worldwide Licensing Partnership
Crayola Brings the Magic of Barbie® and Hot Wheels® to Life Through New Line of Creative Activities and Digital Coloring App
EL SEGUNDO, Calif. -- April 11, 2012 -- Mattel, Inc., the world's largest toy company, and Crayola, the largest children's art supply maker, announced today a global licensing partnership. The two companies join forces, giving children creative experiences that bring popular Barbie and Hot Wheels properties to life with Crayola colors.
Barbie Collector Unveils Hunger Games™ Katniss Barbie® Doll
April 9, 2012 - "May the Odds Be Ever in Your Favor."
Paying tribute to Katniss Everdeen, the reluctant heroine of The Hunger Games™ who is beloved by millions, Barbie® Collector introduces: The Hunger Games™ Katniss Barbie® doll for the adult collector.
The Katniss Barbie® doll depicts the strong and ever resourceful heroine as she enters the arena to defend herself in a brutal Government sponsored game which she has entered after volunteering to take her younger sister’s place.
She wears a black hooded jacket with orange trim, a black t-shirt, army green cargo pants and utilitarian brown boots.
On her shoulder, she totes her trusted bow and arrow and of course, proudly wears her mockingjay pin on her lapel to symbolize freedom. Her hair is fastened into her signature, loose braid.