Schick And X-MEN Challenge Men To Chart Different, Bolder Paths
SHELTON, Conn., May 2, 2014 -- The X-MEN are famous for charting their own paths, and this summer Schick is challenging guys everywhere to do the same. As part of a partnership tied to the highly anticipated new X-MEN film, "X-MEN: Days of Future Past©," releasing in theaters on May 23, 2014, Schick is giving guys who take the Schick Hydro® Challenge the chance to unlock unique "X-MEN: Days of Future Past" content and win prizes, all while experiencing an amazing shave, or your money back.
The partnership is part of a broader initiative by Schick that challenges men everywhere to try something new in their morning routines and their lives. The Schick Hydro Challenge works like this: try a Schick Hydro razor and if you don't prefer it to your current razor, get your money back.