Hasbro Launches KRE-O Cityville® Invasion, Innovative Construction Line Featuring New Sonic Motion Technology
Kids will be Wowed by Zany New Characters, Movement and KRE-O CITYVILLE INVASION App from ZYNGA®
Pawtucket, R.I. – August 1, 2013 – Dr. Mayhem's henchmen are invading and it's up to builders nationwide to keep their city creations safe! Hasbro, Inc., in collaboration with Zynga®, expands its popular KRE-O construction line with the introduction of the KRE-O CITYVILLE® INVASION collection, brick-based sets which turn ordinary cityscapes into madcap environments where builders' imaginations can run as wild as Dr. Mayhem. In addition to mischievous new KREON figures including zombies, gorillas, and vampires, several of the KRE-O CITYVILLE INVASION sets include playful sounds and SONIC MOTION TECHNOLOGY, a unique new innovation to the construction category.
Industry Gaming Leaders Hasbro and Zynga Announce Global Partnership
Hasbro signs exclusive worldwide strategic alliance to develop wide range of products based on Zynga's highly popular and iconic brands
SAN FRANCISCO & PAWTUCKET, R.I. -- February 9, 2012 -- Hasbro, Inc. and Zynga announced today a comprehensive partnership that grants Hasbro the rights to develop a wide range of toy and gaming experiences based across Zynga's popular social games and brands. As the world's largest social game developer with more than 227 million monthly active users, Zynga has created some of the world's most popular social game brands including FarmVille, CityVille and Words With Friends.
Through this agreement, Hasbro has obtained the license to develop and distribute wide ranging product lines based on Zynga's game brands in a number of toy and game categories. This deal also creates an array of opportunities for co-branded merchandise featuring a combination of both Hasbro and Zynga brands.