CityVille

Hasbro's KRE-O Cityville Invasion

Hasbro Launches KRE-O Cityville® Invasion, Innovative Construction Line Featuring New Sonic Motion Technology

Kids will be Wowed by Zany New Characters, Movement and KRE-O CITYVILLE INVASION App from ZYNGA®

Pawtucket, R.I. – August 1, 2013 – Dr. Mayhem's henchmen are invading and it's up to builders nationwide to keep their city creations safe! Hasbro, Inc., in collaboration with Zynga®, expands its popular KRE-O construction line with the introduction of the KRE-O CITYVILLE® INVASION collection, brick-based sets which turn ordinary cityscapes into madcap environments where builders' imaginations can run as wild as Dr. Mayhem. In addition to mischievous new KREON figures including zombies, gorillas, and vampires, several of the KRE-O CITYVILLE INVASION sets include playful sounds and SONIC MOTION TECHNOLOGY, a unique new innovation to the construction category.

Hasbro Brings KRE-O to Comic-Con 2013

Hasbro's KRE-O Construction Brand Returns to Comic-Con International

Hasbro Announces KRE-O DUNGEONS & DRAGONS, and Gives First Look at KRE-O CITYVILLE INVASION, Never-Before-Seen KRE-O TRANSFORMERS, KRE-O G.I. JOE, and KRE-O STAR TREK Building Sets

PAWTUCKET, R.I. & SAN DIEGO -- July 2013 -- In anticipation of Comic-Con International in San Diego, Hasbro, Inc., announced today the expansion of their KRE-O construction brand to include DUNGEONS & DRAGONS, the iconic fantasy entertainment brand from Wizards of the Coast, a subsidiary of Hasbro, Inc. Fans at Comic-Con should stop by the Hasbro booth on Friday, July 19 at 9:00-10:00a.m. for a chance to receive a special edition KRE-O DUNGEONS & DRAGONS collectible poster while supplies last and view early KREON models. Kids and fans will be able to find KRE-O DUNGEONS & DRAGONS building sets at retail locations in January, 2014.

Hasbro's Brand Summary for Comic-Con 2013

Hasbro to Showcase Its Iconic Pop Culture Brands at Comic-Con International

Premier Branded Play Company to Debut its New TELEPODS Play Experience, KRE-O CITYVILLE INVASION line and Celebrate TRANSFORMERS, MY LITTLE PONY and More with Fans in San Diego

Hasbro to Make Toys Based on Zynga's Games

Industry Gaming Leaders Hasbro and Zynga Announce Global Partnership

Hasbro signs exclusive worldwide strategic alliance to develop wide range of products based on Zynga's highly popular and iconic brands

SAN FRANCISCO & PAWTUCKET, R.I. -- February 9, 2012 -- Hasbro, Inc. and Zynga announced today a comprehensive partnership that grants Hasbro the rights to develop a wide range of toy and gaming experiences based across Zynga's popular social games and brands. As the world's largest social game developer with more than 227 million monthly active users, Zynga has created some of the world's most popular social game brands including FarmVille, CityVille and Words With Friends.

Through this agreement, Hasbro has obtained the license to develop and distribute wide ranging product lines based on Zynga's game brands in a number of toy and game categories. This deal also creates an array of opportunities for co-branded merchandise featuring a combination of both Hasbro and Zynga brands.

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