K'NEX® BRANDS Launches Fundraising Initiative To Benefit Autism Speaks
10% of All Proceeds From 4th Quarter Online Sales Will Be Donated Directly To Autism Speaks
Hatfield, PA, October 2014 – K'NEX Brands, the only US construction toy company focused on Building Worlds Kids Love®, announced a fundraising initiative benefiting Autism Speaks. During the months of October, November and December, K'NEX is donating 10% of all net proceeds from knex.com directly to the organization, whose goal is to change the future for all who struggle with autism spectrum disorders.
"Every day we receive letters from parents with children on the spectrum who have used our building sets to express their passion and themselves," said Michael Araten, President and CEO of K'NEX Brands. "We're proud to support Autism Speaks as they address this global health challenge and work to find the missing pieces of the puzzle."