Raving Toy Maniac

Tom's of Maine Challenges Families to Recycle Broken Toys for Earth Month to Help Send Less Waste to Landfills

Natural Personal Care Leader Encourages Parents to Talk with their Kids About Making Smart Decisions for the Planet

KENNEBUNK, Maine, April 2, 2015 -- Parents are always looking for ways to teach their children simple lessons that will benefit the planet and make every day Earth Day. With three billion toys purchased in 2014 alone, the challenge of what to do with broken dolls, cars without wheels or stuffed animals coming unraveled is greater than ever. Beginning today, unusable toys that aren't fit for donating can now find a new home other than a landfill. Natural personal care brand Tom's of Maine and TerraCycle®, the world's leader in recycling the non-recyclable, are teaming up during Earth Month to offer the first program that empowers families across the country to share in a teachable moment and recycle broken toys into something useful like park benches.