Raving Toy Maniac

May 4, 2012 - Happy Star Wars Day!

We wanted to let you know that as part of Lucasfilm's official May the 4th celebration, Hasbro is proud to offer 20% off on all Star Wars products on HasbroToyShop.com* for today only!

This is a great chance to save on items like Star Wars Fighter Pods, Star Wars action figures, Star Wars Ultimate FX Lightsabers and more!

For more information on how to save 20% on all Star Wars items today only on HasbroToyShop.com, click:
http://www.hasbrotoyshop.com/star-wars-may-the-fourth

Thanks, and May the 4th Be With You!

*Simply enter Promo Code SWFAN20

Disclaimer:
20% Off STAR WARS Fan Day, One Day Only - May 4th

May 2012 - Star Wars fans celebrate their favorite saga year-round, but May the 4th is a special day for everyone to feel the power of the Force. In honor of this holiday that fans have created, a galaxy of special events and can't-miss deals awaits to help commemorate this year's "Star Wars Day." Visit StarWars.com as May the 4th approaches for a list of specials.

eCards at StarWars.com

Keep in touch with family and friends with the newly launched StarWars.com eCards, featuring imagery from the saga as well as brand new art. If you've got something to say, say it with Star Wars. This inaugural set of cards includes an assortment specially made for May the 4th. Short of a hologram delivered by an astromech droid, they're the perfect Star Wars greeting.

Pit Droids App

The popular "Pit Droids" app game for iOS devices. This entire weekend (May 4, 2012 - May 6, 2012), Pit Droids is available for FREE!

Celebration VI is Coming

DK Publishing Donates $95,000 in Books on Behalf of 501st Legion and Rebel Legion

NEW YORK, April 10, 2012 -- DK Publishing announced today a $95,000 children's book donation on behalf of the 501st Legion and Rebel Legion, two all-volunteer organizations of Star Wars™ costume enthusiasts who raise money for children's charities all over the world. The donation, a record-breaking amount for DK, was made to The Today Show Charitable Foundation, Inc., who dispersed over 7,000 new, full-color reference books to The Pajama Program for distribution to children across the country.

"We love our ever-growing relationship with the 501st and Rebel Legion volunteers," said Rachel Kempster, DK's Director of Marketing and Publicity. "They are devoted, caring groups of people, who are more than just our partners in business—we also consider them our friends." Kempster was inducted as an official Friend of the Legion at last year's Comic-Con International in San Diego by 501st Legion Officers Lesley Farquhar and Mark Chu-Lin of the Southern California and Central California Garrisons respectively.

Brisk® Iced Tea Unveils One-Liter Bottle, Featuring Star Wars™ Characters R2-D2 and C-3PO, With Tag to Unlock Exclusive Content for New "Kinect™ Star Wars" Game

Limited-time package will launch exclusively at 7-Eleven in April before nationwide roll-out in May

PURCHASE, N.Y., April 4, 2012 -- Brisk® Iced Tea invites fans to taste "The Force" as it unveils a limited-time one-liter bottle with the first-ever Kinect scannable Microsoft tag (M-Tag) printed on a bottle that unlocks content in an Xbox game. The special M-Tag on the label will allow gamers to unlock an exclusive Anakin Podracer experience in the new "Kinect™ Star Wars™" game, available now, along with the Limited Edition "Kinect Star Wars" Xbox 360 bundle.

Gentle Giant is proud to bring you two new items for March 2012!

Modern Wolverine Mini Bust

*Snikt*

The unique sound of Wolverine's Adamantium claws unsheathing sends chills through villains everywhere. One of the most popular characters of the Marvel Universe for almost forty years now, Wolverine has come a long way since his first appearance in Incredible Hulk #180 back in 1974. Now a leader of his own team of X-Men, the former loner has taken responsibility for the future of mutantkind by following in Professor Charles Xavier's example and opening the Jean Grey School for Higher Learning. But don't think he's gotten soft in his old age. Just remember bub, "I'm the best at what I do, and what I do isn't very nice."

Death Star Droid Jumbo Kenner 12" Retro Figure

February 27, 2012 - A KOTOBUKIYA Japanese import! Star Wars ARTFX+ Statues bring you all of the quality and detailing that you expect from an ARTFX release in a great smaller scale perfect for collecting! Following in the footsteps of the sold out Stormtrooper Commander 2 Pack is the latest elite version of the Clone Troopers as seen in Revenge of the Sith, the SHOCK TROOPER 2 PACK!

"The Force" Remains With The LEGO Group
- World's leading construction toy manufacturer renews deal to solidify LEGO® Star Wars™ franchise development -

BILLUND, Denmark, Feb. 13, 2012 -- The LEGO Group and Lucasfilm Ltd. today announced renewal of the Star Wars™ licensing deal that, 12 years ago, transformed a construction toy theme into a global entertainment property with strong cross-generational, multi-platform appeal. Fans can look forward to LEGO® Star Wars product and content development for the next 10 years, according to the terms of the deal.

The LEGO Group first acquired the rights to manufacture LEGO toys based on the Star Wars universe in 1999, marking the first time in its global history that the world's leading construction toy manufacturer would represent someone else's story and characters in the LEGO world. What was once considered a licensed novelty is now considered a core LEGO franchise, similar to LEGO CITY, and ranks among the company's global top themes.

Hasbro to Debut Innovative New Play Experiences from Its Expansive Portfolio of Iconic Brands at the American International Toy Fair

Product Highlights Include 'Off the Board' Gaming Experiences, Brand Reinventions and Exciting New Property Introductions

PAWTUCKET, R.I. -- February 2012 -- Hasbro, Inc. will unveil a wide variety of new toys and gaming experiences at the 109th American International Toy Fair beginning Sunday, February 12 in New York City. The Company, currently in the midst of an exciting transformation into a global branded play company, will not only be celebrating the reveal of new toys and games for 2012, but also a host of immersive brand experiences including new major motion pictures, video games, theme-park rides, television programming and more entertainment and lifestyle products based on many of its popular brands.

Screenlife Celebrates 10th Anniversary Of Scene It? with First-Ever Star Wars(TM) Scene It? Game Revealed at 2012 NY International Toy Fair

Entertainment Trivia Game Series Adds New Titles, Streaming Options

February 2012 - Hasbro has let us know about a new Star Wars promotion:

Hello, STAR WARS fans!

With great new Hasbro Star Wars items now hitting retailer shelves, we wanted to make sure you and your readers know about the exciting promotion Hasbro is currently running.

The "Darth Maul Giveaway" gives Star Wars fans the opportunity to win a life sized Darth Maul statue signed by George Lucas himself! Specially marked packages of Vintage Figures and Vintage Vehicles will contain an entry form that can be used to enter the sweepstakes. One (1) Grand Prize Winner will win the statue, and another one hundred (100) First Prize Winners will receive a Force FX Lightsaber. This sweepstakes runs until 8/31/12. No purchase is necessary to enter.

Information about the promotion and entry without purchase can also be found at http://hasbro.promotions.com/swdarthmaul.