Raving Toy Maniac

Marvel and Aurasma Unveil "Marvel Augmented Reality" at SXSW

"Avengers VS X-Men" Spurs Historic First Major Comic Book AR Initiative

AUSTIN, Texas, March 12, 2012 -- Yesterday, at the SXSW Interactive Festival, Marvel Entertainment unveiled Marvel AR, the first major augmented reality app from a comic book company. As part of the recently announced Marvel ReEvolution, which brings the world of print and digital media together for a comics experience like never before, the Marvel AR app powered by Aurasma will be released on April 2 for iOS 3GS, 4, 4S and high-powered Android devices. Fans can first discover the power of this new app in Avengers VS X-Men #1, arriving in comic stores on April 4 and kicking off the comic book event of the year in which the world's most popular Super Heroes go to war!