Raving Toy Maniac

JAZWARES™ NAMED WORLDWIDE MASTER TOY LICENSEE FOR HALFBRICK STUDIO'S HIT APP, FRUIT NINJA™

First Line of Fruit Ninja Toys & Electronics to Hit Shelves in 2012

SUNRISE, FL - Jan. 9, 2012 - Jazwares™, a leader in the licensed products marketplace, slices into the mobile app category with the announcement it has been awarded the master toy license for Halfbrick's hit app, Fruit Ninja™. Inspired by Fruit Ninja's fruit-slicing, action-packed adventures, Jazwares' new range will include figures, plush and electronics with interactive features that will bring the Fruit Ninja app to life.

"Jazwares is extremely excited to add Fruit Ninja to our successful roster of licenses," said Laura Zebersky, executive vice president sales, Jazwares. "We hold master toy licenses for some of the top television shows and children's properties available, and there is no doubt that we are ready to move into the app category. Fruit Ninja is a fun, colorful and unique app that will translate well into toys and electronics."